1. You'll access powerful states of thought on-demand. When your mind is trained in this fashion, over time, this state of relaxation... the ability to detach yourself from emotional conflict... think creatively and "out the box"... react faster, and more fluidly... and adapt the same powerful, mental modes accessed by the most successful people will become second nature to you. You'll own them as your own.
A study published in Electroencephalography and Clinical Neurophysiology by Paul Williams and Michael West in 1975 examined the brainwave states of people experienced in meditation while using photic stimulation, and another study by Leonard, Telch, and Harrington in 1999 examined the successful use of brainwave entrainment techniques for attaining meditative states in subjects.
I can offer a hypothetical--however do not know know practical it will turn out to be. There is a fair amonut of bad science on this topic on you tube. The gamma wave frequency is associated with attentional focus and arguably a unified sense of self. If it could be entrained it should lead to a meditative focus-like exceptionally well-trained meditators. Some but not all studies on meditating Buddhist monks suggest this is so. Does this really and more generally occur--I will say there is nothing lost in trying--we all go into a 40Hz range on occasion without ill effect-- but I would not put confidence in the purported methods out there at present. Good luck.

In BrainAscend, each brainwave frequency is stimulated for several minutes before progressing deeper.  Much like a staircase type of progression, but with small and smooth steps. This is the most effetive way and also stimulates the release of "feel good" brain chemicals such as serotonin which makes you feel happy. This chart shows the range that each level covers as well as the whole program.

Brain Sync audio programs deliver pure and precisely tuned sound frequencies to the brain to drive brain activity into high level states of mind. These are brain states known as Alpha for heightened creativity and deep relaxation; Beta for high focus and concentration; Theta for meditation, insight and memory; Delta for deep sleep and healing; and Gamma to increase cognition and improve IQ.
The main gist of brainwave entrainment audios, without getting too technical here, is that they effortlessly guide one’s brain (when listened to with stereo headphones) into a specifically targeted state, as designated by the creator of the audio. They are able to alter your brainwave states through the use of specific audio frequencies, and specific beats-the most common of which being binaural beats (though there are other types of beats being used as well).  When one frequency is played into one ear- let’s say 1115 Hz- and a slightly different frequency is played into the other-say 1125 Hz- the brain is forced to reconcile the two, and creates its own “phantom” frequency that is the difference between the two- in this case 10 Hz.  Not only does this allow the brain to be led into specific brainwave states, but it also allows the two hemispheres of the brain to synchronize with each other, stimulating and promoting whole-brain functioning.

In physics, entrainment is the process of two oscillating systems coming to assume the same periodic rhythm, such as is observed when two clocks slowly synchronize their ticking and tick together in harmony after some time. Pendulums also achieve this same synchronicity when swinging in close proximity to one another, a phenomenon first observed and written about in 1665 by Christiaan Huygens, a Dutch scientist.
Kelly Howell brings 30 year's experience to her expertise. She has been cited by the Mayo Clinic as "renown for her pioneering work in healing and mind expansion (and) visionary recording techniques." She has collaborated with neuroscientists and biofeedback therapists to invent a sophisticated sound recording technique that makes Brain Sync programs more effective. The result is the most elegant and effective brainwave synchronization audio programs available in the world today. You'll feel the effects from the very first time you listen. With regular use, you'll establish new healthy patterns that last. Brain Sync programs use window frequencies – extremely precise frequencies that fit through narrow biological windows to impact the body at the cellular level. The choice of frequencies selected for each program is based on biofeedback research. Programs are designed to help you self-generate optimized brain states exhibited by remarkable men and women.

Quick example: Brainwave readings (with an EEG machine) have shown that brainwaves of 2Hz occur when an individual is asleep. Scientists can create special audio recordings, which contain an encoded 2Hz frequency. While listening to such audio, the brain naturally follows (entrains) toward that 2Hz frequency, lowering its brainwave patterns. That's "brainwave entrainment." The net result is that when listening to such an audio recording, you (the listener) will naturally fall asleep.

With regard to listening without headphones specifically, you might find it irritating if you are someone who suffers from motion sickness, depending on how the track is created. If you were listening to binaural beats, they really need headphones to work properly. If you are in a room and closer to one speaker you may not even hear binaural beats properly, and if sitting off centre in the room generally, that may have unsettled you if you have motion sickness as the tones try to form a beat in your head. If it was just a standard isochronic tones theta track that shouldn’t be irritating if you have motion sickness.
First discovered by biophysicist Gerald Oster at Mount Sinai Hospital in New York City, Brainwave Therapy sends pure, precisely tuned sound waves of different frequencies to your brain via stereo headphones. In his EEG research, Oster discovered that when different vibrations, or sound frequencies, are delivered to the brain separately through each ear (as with stereo headphones), the two hemispheres of the brain function together to "hear" not the external sound signals, but a third phantom signal. This signal is called a binaural beat, and it pulses at the exact mathematical difference between the two actual tones. For example, a signal of 100 Hz delivered to the left ear, and a signal of 107 Hz delivered to the right creates a binaural beat of 7 Hz that in this case falls into the Alpha range
Basically, the brain produces a phenomenon that results in low-frequency pulsations in the amplitude (volume) and sound localization of a perceived sound when two tones at slightly different frequencies are presented separately, one to each of a person’s ears, using stereo headphones.  A beating tone will be perceived, as if the two tones mixed naturally, out of the brain. The frequencies of the tones must be below 1,000 hertz for the beating to be noticeable. The difference between the two frequencies must be small (less than or equal to 30 Hz) for the effect to occur; otherwise, the two tones will be heard separately, and no beat will be perceived.

Jump up ^ Trost W. and Vuilleumier P., Rhythmic entrainment as a mechanism for emotion induction by music: a neurophysiological perspective. In The Emotional Power of Music: Multidisciplinary Perspectives on Musical Arousal, Expression, and Social Control, Cochrane T., Fantini B., and Scherer K. R., (Eds.), Oxford, UK: Oxford University Press; 2013, pp213–225.