Want to use it as a serious tool for self-development, long-term meditation support, etc.? Find a supplier that is in alignment with your own values and knows what they are doing. E.g. Holosync have decent entrainment technology, but make ridiculous claims and are very salesy and pushy...  I have tried several and always come back to the Monroe Institute and their well tried and tested sessions, mainly from the gateway experience and lucid dreaming series.
In fact, there is more to answering this question than meets the eye. As someone who’s also been skeptical enough to do the research, I am more than happy to explore the issue in great depth. The important thing to address here is what have you been told that Brainwave Entrainment would do?  Depending on whose site you’ve landed on you may have been promised different things.  The promised benefits of this type of product are a long list, and more things are still being added to it.  You may have been told that brainwave entrainment would help you meditate deeper, and rocket launch your spiritual evolution from doing so.  You may have been told that it would help your brain release positive neuro chemicals and anti-aging hormones that would improve your health and help you feel more positive emotions, overcoming anxiety, and you also may have been told that listening to brainwave entrainment on a regular basis would help your brain evolve, building a higher threshold to mental and emotional input, growing neural pathways, and synchronising the two hemispheres of the brain.

Brainwaves are the collective electrical signal of millions of neurons working together in a living brain, producing our sense of alertness – or lack thereof - and producing our experience of reality. As brainwaves change, so does our perception of the world and our inner perception of ourselves. By learning to control our brainwaves, we can achieve specific, desirable mental states, such as feeling more relaxed, less anxious, more creative, more focused, or sleepier.
 It is a good idea to follow any instructions outlined by the makers of any type of brainwave entrainment product or program, and to ease yourself carefully into using it. If experiencing any negative side effects, take a break and come back to it later. Brainwave entrainment audios are not recommended for children under the age of 18, and should not be used while driving or operating heavy machinery.

There are many advantages and disadvantages with binaural beats. One of the major advantages is hemispheric synchronization. Since both hemispheres are required to create the beat within the brain, this method is an excellent way to create greater harmony between areas of the mind typically functioning independently. Binaural beats are also known to have effective hypnotic and relaxing effects.
In addition, Western culture reinforces thought and communication styles associated with the left brain hemisphere, which controls logic, language, and linear thinking in a majority of people, as opposed to the right hemisphere which controls brain centers for emotional, intuitive, creative, and non-linear thought processes. Note that a significant minority of people has the opposite hemispheric dominance than the majority of people.
Note: The author of this site is not engaged in rendering professional advice or services to the individual reader. The ideas, procedures, and suggestions contained within this work are not intended as a substitute for consulting with a medical doctor. All matters regarding your health require medical supervision. I shall not be liable or responsible for any loss or damage allegedly arising from any information or suggestions within this website. You, as a reader of this website, are totally and completely responsible for your own health and healthcare.
Not only do certain brain wave rhythms get strengthened as a result of entrainment, but a dominant frequency band results in a different state of awareness. Those that have used a quality brainwave entrainment product can vouch for the fact that their perception is altered by their brain waves. Not only could this be due to brainwave changes, but it may be a result of increased interhemispheric communication.
Relaxation: There is already evidence that brainwave entrainment helps improve relaxation. In studies analyzing short-term stress and anxiety, significant improvements were noted. This has been verified by other studies that suggest brainwave entrainment enhances muscle relaxation in biofeedback and can help with pain reduction and migraine headaches. The relaxation-induced response of entrainment may be responsible for a variety of the benefits.
Learning: Since performance improves among those with ADHD and cognitive function may be boosted, one may hypothesize that learning would also improve. Those that are struggling to learn as a result of inattentiveness may benefit from stimulation with beta frequencies. Deficits in learning tend to be associated with abnormal or excess slow wave frequencies.
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Every NeuralSync™ audio is recorded with full-range frequency sweeps that cycle rhythmically throughout the entire audio. The dynamics of the sweep are then additionally enhanced with simultaneous left-to-right channel crossing. Because of this augmentation, the effects are multiplied, the intensity is amplified and the brain is drawn into the mental state more consistently and powerfully than with the static methods of other protocols.
So let’s start with the basics, and we can move on from there. An easier way to understand brainwave entrainment would be to think about how your brain gets entrained in real life, without the use of any technology. Have you ever heard a song on the radio that stuck into your mind throughout the day and maybe even the next one? Now think about a repeating sound, like the ticking of a clock – simply listening to it your brain starts producing alpha waves that match that tick-tack sound. Or have you ever been at a meeting when you immediately felt sleepy? That is because the majority of people in the room were feeling that same way and your brain simply matched the brain wave patterns they have been emanating. We can go on exemplifying this phenomenon, but the main point is that our brain is altering and adapting in direct response to what we hear, think, and see.
With brain wave entrainment technology, changing brain wave states is an instantaneous and effortless process. The 'periodic stimulus' can be sound, vibrations and/or light. We have found that we get the best results with blinking lights which are experienced through closed eyelids. This is only problematic for people with existing diagnosis of photo-induced epilepsy, as blinking lights can induce a seizure in them. The programs are enhanced with Deepak Chopra doing the narration along with holographic sound effects and original music composed and performed by Rudy Tanzi.
Brainwave entrainment is clearly NOT an effective standalone treatment for mental illness, but it may be an effective adjunct treatment in certain individuals. It should also be mentioned that when using brainwave entrainment, you may want to have a specific purpose in mind. If your goal is to relax, yet you’re using a protocol that is stimulating, you may falsely conclude that it doesn’t work even though you’re using the wrong protocol.

Jump up ^ Bittman, B. B., Snyder, C., Bruhn, K. T., Liebfreid, F., Stevens, C. K., Westengard, J., and Umbach, P. O., Recreational music-making: An integrative group intervention for reducing burnout and improving mood states in first year associate degree nursing students: Insights and economic impact" International Journal of Nursing Education Scholarship, Vol. 1, Article 12, 2004.