The phenomena of brainwave entrainment was first described in the scientific literature in 1973 by Gerald Oster in results published in an article in Scientific American entitled, “Auditory Beats in the Brain”. He showed that a specific brainwave could be induced when a person heard two separate, but closely related, sound frequencies, one in each ear. He discovered that when the frequencies heard by each ear differed by about 10 hertz, the brainwave pattern of the person hearing the sound would synchronize to the difference between the two frequencies. For example, if the person heard a 410 hertz sound in one ear and a 400 hertz sound in the other ear, their brainwaves would stabilize at the difference between the two, or 10 hertz. This technique is called binaural beats, and it is a fundamental principle of brainwave entrainment methods.
Brain Wave Entrainment is any procedure that causes one's brainwave frequencies to synchronize with a periodic stimulus (sound, vibration or light) having a frequency corresponding to the intended brain-state (for example, to induce a trance, dreams, sleep or relaxation.) It is also called the Flicker-response because of how staring at a campfire or the flickering of a burning candle can lull you into a state of calmness and serenity. There was an extensive article on this phenomenon by Gerard Oster in Scientific American in 1973. It may sound novel, but in many ways, this is old tech.

Like I’ve said, anyone can throw together a low-quality audio, and fool someone who is not that familiar with brainwave entrainment. At the same time, anyone who genuinely cares enough to study, learn, experiment, and practice, practice, practice can make a good quality audio as well (without a degree in neuroscience, or some kind of “certification”) However, this takes time, and that’s why everyone doesn’t quit their day job to spend their lives creating brainwave entrainment technology (except me and a handful of other brainwave entrainment geeks out there)
Well, I finally listened to “Equisync III” after listening to “Equisync I” & the “Equisync II” several times. Let me just say that this put me in another state of consciousness within 7 minutes(guessing) it was beautiful! I meditated throughout the entire 70 minute CD set! It didn’t feel like 70 minutes. I could feel energy in my neck, my solar plexus area and at the brow of my head! Definitely NOT for beginners!
Kelly Howell brings 30 year's experience to her expertise. She has been cited by the Mayo Clinic as "renown for her pioneering work in healing and mind expansion (and) visionary recording techniques." She has collaborated with neuroscientists and biofeedback therapists to invent a sophisticated sound recording technique that makes Brain Sync programs more effective. The result is the most elegant and effective brainwave synchronization audio programs available in the world today. You'll feel the effects from the very first time you listen. With regular use, you'll establish new healthy patterns that last. Brain Sync programs use window frequencies – extremely precise frequencies that fit through narrow biological windows to impact the body at the cellular level. The choice of frequencies selected for each program is based on biofeedback research. Programs are designed to help you self-generate optimized brain states exhibited by remarkable men and women.
Subsequently, the term 'entrainment' has been used to describe a shared tendency of many physical and biological systems to synchronize their periodicity and rhythm through interaction. This tendency has been identified as specifically pertinent to the study of sound and music generally, and acoustic rhythms specifically. The most ubiquitous and familiar examples of neuromotor entrainment to acoustic stimuli is observable in spontaneous foot or finger tapping to the rhythmic beat of a song.
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