The formal name for this process is called the “frequency following response”, where the human brain will literally “follow” a specific frequency/beat after being exposed to it for (usually) about 8 minutes.  Technically the definitive term “entrainment” does not exactly match the actual process of what is happening to your brain when listening to these audios, but its close enough, and the name has stuck now with these products becoming more popular and widely known.
Maya Mendoza is a published author of 3 personal development books. She has run an NLP / EFT Practice for 29 years helping clients transform problems into personal power. Maya is also a accomplished copywriter and well known Digital Marketing & Social Social Media Strategist - Specializing in Google+ for business. She was named "best marketing consultant" in Glasgow, UK in 2013.  
The brain will entrain to the strongest stimulus. If you combine binaural beats with isochronic tones, your brainwaves will entrain to the isochronic tones. If anything, when you combine the two I believe it makes the track less effective because it makes it harder for the brain to decipher between the two and synchronise to a single beat. There are lots of websites with compelling marketing about the benefits of combining the two together in some funky way, but I haven’t seen any research or lots of anecdotal feedback even to suggest it’s effective to combine them.

But especially at this point, I’m on a mission to get as many people using Holosync® as I possibly can—my current goal is 100 million Holosync® users. Because we already have so many people using it, the economy of scale allows me to offer it to you for MUCH less than what my accountant suggested: just $179 if you’d like Awakening PrologueTM on CDs… or $159 if you want the downloadable MP3 version…
This thing blows my mind! The first time I used it I was like "No way!" As I kept using it I discovered that it is literally the only way I am able to fall asleep nights when my mind is so full of thoughts and my anxiety is running rampant! I hate the way sleep aids make me feel like I've been run over by a freight train. I recently switched from using "Deep Sleep" to "Dreamy Sleep" and had the craziest dreams! I normally can't remember my dreams and I was actually able to recall quite a bit of them. Unfortunately last night, I dreamt that I faked the death of my dog last year and I felt like it lasted the whole night so I think I'll be switching back to "Deep Sleep" :( Awesome product though. My *only* complaint is that I wish there were more ambiance options or the ability to use it with Pandora. You can use your own music but I don't have much personal music on my phone so I am limited to using the app's ambiance tracks and they get old after a while. Highly recommend!
“…humans have always been intrigued by the possibilities for influencing mental functioning that emerge from combining rhythmic sound and rhythmic light stimulation. Ancient rituals for entering trance states often involved both rhythmic sounds in the form of drum beats, clapping, or chanting and flickering lights produced by candles, torches, bonfires, or long lines of human bodies passing before the fire and chopping the light into mesmerizing rhythmic flashes. From Greek plays to Western opera, our most popular entertainment forms have made use of combinations of lights and sounds. Some composers, such as the visionary Scriabin, actually created music intended to be experienced in combination with rhythmic light displays.”

I have read something different about theta waves and learning languages. A University of Washington study tested students resting brainwave activity before learning French. They found that students with a higher amount beta/gamma and a lower amount of delta/theta activity were better at acquiring a second language. When you are dominant in theta, that is the lowest and most deeply relaxed awakened state you can be in. I think it would be much harder to really concentrate, fully understand and learn new information while in a theta state, so I would personally consider using theta while studying.
Are you someone who has turned to meditation or yoga as a way of relieving stress and improving your overall well-being? Yoga and meditation are time-proven methods, used for centuries, which restore mental, physical, and spiritual balance in people’s lives, and brainwave entrainment can be used in conjunction with these practices for even deeper levels of benefit. 

The reason I am telling you this is to consider that it is critical for you to seek advice from sources that have wide-spreading experience with brainwave entrainment. Having personally used the technology for over 13 years, in combination with many other more ‘traditional’ methods such as yoga, meditation, visualizations, positive affirmations, NLP, etc., I believe that my personal experiences and the in-depth research I have conducted in order to make sure I approach this safely, can serve as a good starting point for you.
Anyone who has sought out different methods for enhancing cognitive ability will probably have come across a technique known as Brainwave Entrainment. However, it is a fairly niche area of brain training, meaning that this form of stimulation is often overlooked in favour of more mainstream methods. The following outlines what Brainwave Entrainment actually is, how it is used, and some of the benefits attributed to it.
I also suffer with migraine for the last 15 years of my life. So, when I know I am going to have a headache I will start meditating and headache suddenly subsided. What an amazing thing you have created here. This is only three weeks of my experience. How much more what I can do after…………By the way I am 49 years old. I just want to thank you so very much for sharing this amazing tape with me. It is so worth it in all aspect. I wish you all the best. How I wish that our paths will cross one day.
In BrainAscend, each brainwave frequency is stimulated for several minutes before progressing deeper.  Much like a staircase type of progression, but with small and smooth steps. This is the most effetive way and also stimulates the release of "feel good" brain chemicals such as serotonin which makes you feel happy. This chart shows the range that each level covers as well as the whole program.
I first became aware of brainwave meditation programs  and brain waves when researching alternative methods for treating the bipolar disorder I had been unsuccessfully living with my entire adult life. I eventually learned a method of releasing difficult emotions on the spot, which I then practiced extensively, and consequently found it easier and even desirable to meditate for fairly lengthy periods of time. Though I took up meditation as a serious daily practice and experienced many undeniable benefits, I nonetheless intermittently experienced life-debilitating bouts of mania and severe depression, often resulting in chaotic mixed states and an inability to maintain daily social functions. During these times, it became nearly impossible to sit in meditation.
Targeted hemispheric changes: Some speculate that specific alterations in brain waves can be made on an individual basis. In other words, you can target one frequency in one hemisphere (via the right ear) and another distinct frequency in the other hemisphere (via the left ear). The left ear affects the right hemisphere and right ear affects the left hemisphere.
Monaural beats have similarities to binaural beats, but the two separate frequencies are delivered through a pulse pattern and mixed before they reach the listeners ears, resulting in the advantage of being audible without stereo headphones. However, using stereo headphones intensifies the effectiveness of monaural beats and is recommended for the best effect. 

I have never been more creative, productive, more loving to all people nor have I ever been happier in my life. All the wisdom I have found in my pursuit of happiness was somewhere in my intellect. Now it is a part of me. I am using it. I now consider myself a model for younger people to let them see how it is possible to function and be everything they’ve wanted to be. I just celebrated my 85th birthday and I am as young as when I was 25. Thank you for giving me the gift of my true self.
Theta waves have a frequency between 4 and 7.5 hertz, making them slower than more wakeful alpha but faster than the dreamless slumber of delta. Theta brainwaves are the frequencies of nighttime dreams and REM sleep when the brain goes through bursts of activity and eye movement. People also experience theta waves in a state of light sleep, deep relaxation, during meditation and prayer, and when daydreaming. Theta waves produce an experience of inward wakefulness where we become disengaged from the outside world while engaging in inner activity. At the lower frequencies of theta, sleeping states are experienced, and at the higher range of frequency, awake relaxed states are experienced. 
Despite the vast differences between each individual, our brain’s inner workings are remarkably similar. Brainwave Entrainment was built around these fundamental similarities and has equally powerful effects for almost everyone who uses it. While each situation may require a different frequency or audio track, Brainwave Love has one of the most complete, effective libraries to cover your every need. Take a look now:

The reason I am telling you this is to consider that it is critical for you to seek advice from sources that have wide-spreading experience with brainwave entrainment. Having personally used the technology for over 13 years, in combination with many other more ‘traditional’ methods such as yoga, meditation, visualizations, positive affirmations, NLP, etc., I believe that my personal experiences and the in-depth research I have conducted in order to make sure I approach this safely, can serve as a good starting point for you.
“A light sound machine is a brainwave entrainment tool.  Using sound (headphones) & light (strobe light goggles) stimulation, listeners are gently guided into specific brainwave states. Each audio beat and pulse is a specific frequency. Our minds ‘think’ in terms of frequency. Brainwaves change frequencies based on neural activity within the brain. Hearing and vision are considered the favorable senses for affecting brainwaves safely. By presenting beats and pulses to the brain, the brain begins to mimic or follow the same frequencies. This process is referred to as entrainment. In essence, these instruments speak to the mind in it’s own language – the language of frequency.”

Isochronic tones are basically just a single tone with the volume being turned on and off at regular intervals. When you apply the same effects to music or a noise, it’s usually referred to as amplitude entrainment effects (in Mind Workstation anyway). When you apply the on/off effect to music or noise it’s usually done by targeting a specific frequency range in the sound and only turning that part on/off, leaving the rest of the music/noise untouched. What that does is allow parts of the music/noise to play without being distorted/interrupted, making it sound more pleasant to listen to. It produces a kind of fluttering sound as I like to call it and you can adjust the level of intensity.


In fact, you can use an audio, as a beginner, that takes your brain to the same places that have been recorded in the brains of 30-year monastic Buddhist monks. When you start doing this, you begin to play around with “benefits” and “effects” that lie solely in the realm of consciousness itself. These benefits are also profound, yet not measurable or provable except through your own subjective experience.
***NOTE: (Last one) Please do research on which brainwaves do what before just trying out the first track you find! Also read descriptions of what frequencies are being used in the track, so you know what you are training your brain to! (Example: You struggle with OCD and have some anxiety. You see a track titled “Clear, Focused Thinking” and you try it out w/o reading the description. You either do not experience anything or you end up with worse anxiety/headache than before. If you knew before starting, that your problems were caused by too much Beta wave activity in your brain and the track was all low Beta ramping up to high Beta – you would not listen to it!)

Both brainwave entrainment and neurofeedback deal with brainwaves, but the similarity stops there. Entrainment pushes your whole brain into a pre-determined state, while neurofeedback teaches you how to move specific parts of your brain on your own. It is the differeence between forcing the brain into a given position, and skills building so you can move it there yourself. 
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