I tried other companies the last few years or so….among the likes that mainly used binaural audio and the deepest I was really ever to achieve was alpha state….maybe theta once or twice over the last few years. It takes incredible dedication and practice to achieve the deep, renewing states of meditation that are most sought after…..I listened to the theta meditation mp3 last night and within what seemed like a few minutes my mind was flooded with imagery…memories long gone…my body was sleeping, heavy as lead, but my mind was crystal clear, aware of my surroundings. I could barely even open my eyes!
When the brain is stimulated with pulsed sounds (neuroelectrical activity via the nerves originating from the ears), the overall activity of the brain will respond to and align with these pulses. By selecting the desired rate, the brain via the frequency following response (entrainment) can be naturally induced towards the selected brainwave state.
My voice is relaxing and relaxation is pleasurable. These mental directives soothingly lull your conscious mind into ending its internal dialogue. It is the conscious mind that does ALL of the worrying, nagging, second-guessing and basically all of the incessant mental chatter and constant inner dialogue that can keep us trapped by our own view of reality, whether these views are good for us or not.
Both brainwave entrainment and neurofeedback deal with brainwaves, but the similarity stops there. Entrainment pushes your whole brain into a pre-determined state, while neurofeedback teaches you how to move specific parts of your brain on your own. It is the differeence between forcing the brain into a given position, and skills building so you can move it there yourself. 
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