The specific benefits and claims from this technology are often disputed and considered scientifically questionable. One problem is that there are few experiments that have utilized brainwave entrainment for the purpose of treating a specific psychological ailment (e.g. insomnia). And the experiments that have been conducted are largely backed by corporations that sell the software; hence it could be speculated that there are conflicts of interest.

The training process allows you to consciously access deeper levels of your brain and consciousness. Your whole brain power and function expands. You become intuitive, relaxed yet focused, creative, your thoughts become clearer and information processing improves more and more. The left and right brain hemisphere synchronizes and you'll start using the full power of your left (analitycal - logical - Intelligence) and right (creativity - imagination - visualisation) hemispheres together. To say that this helps in all imaginable areas of your life is an understatement. You'll also begin to discover deeper realities beyond the physical. You become happier, more relaxed and balanced.

There are many advantages and disadvantages with binaural beats. One of the major advantages is hemispheric synchronization. Since both hemispheres are required to create the beat within the brain, this method is an excellent way to create greater harmony between areas of the mind typically functioning independently. Binaural beats are also known to have effective hypnotic and relaxing effects.
Use Holosync® to accelerate the process (our data tells us that Holosync® creates the benefits of traditional meditation about 8x faster, but without spending several hours each day). Holosync® is faster, and it is easier. And, because you begin, the first time you listen, meditating like a 30+ year veteran, you see results quickly. Finally, Holosync® feels so good, and in fact causes you to feel good for the entire day when you use it, that the problem of getting yourself to meditate each day disappears.
The phenomena of brainwave entrainment was first described in the scientific literature in 1973 by Gerald Oster in results published in an article in Scientific American entitled, “Auditory Beats in the Brain”. He showed that a specific brainwave could be induced when a person heard two separate, but closely related, sound frequencies, one in each ear. He discovered that when the frequencies heard by each ear differed by about 10 hertz, the brainwave pattern of the person hearing the sound would synchronize to the difference between the two frequencies. For example, if the person heard a 410 hertz sound in one ear and a 400 hertz sound in the other ear, their brainwaves would stabilize at the difference between the two, or 10 hertz. This technique is called binaural beats, and it is a fundamental principle of brainwave entrainment methods.
-Frequency of the Tone Itself that Makes the Beat (Carrier Frequency): The first frequency was the rate of the beat pulsing on and off. This frequency is the sound frequency of the actual tone that comprises the beat. This frequency also has an effect on the way the technology affects your brain and consciousness. For example, too low of a carrier frequency for a binaural beat can be too much for a beginner’s brain to handle at first, and too high of a carrier frequency can be not enough for an experienced meditator’s brain to make big changes.
Then in my own research regarding my life-long hypertension and its resistance to medication, I became very concerned when I learned that 145/95 is the gateway to dementia. At that time my BP was consistently 145/95. Then, even worse, it started to become routinely 161/106. I was simply unwilling to take more medication with all its attendant side effects, so I started researching natural solutions. I became aware of a breathing apparatus which sold for $300 that would help me train myself to deep breathe, thereby reducing my blood pressure. $300 seemed like a lot, but not in the scheme of saving my life. I started thinking. I already knew how to breathe from my brief studies in Chi Gung. I simply needed something to help me focus my mind. I tried using the Chi Gung breathing while simply counting 200 breaths. It worked for a short while, but I quickly became far too bored, even though I knew it could be a lifesaving measure. I had been considering EquiSync for sometime, and realized it was much less expensive than a $300 breathing regulator, and that it might serve a dual purpose. So I purchased the entire suite.
Eric Thompson is a co-founder of iAwake Technologies, LLC and was its Chief Technology Officer. Although no longer with iAwake Technologies, his contributions have been immense. Eric is also an inventor, researcher, and producer, and is considered one of the world’s foremost brainwave entrainment experts. In addition, Eric is a pioneer in the development of biofield entrainment technology, which digitally captures and transmits life-enhancing and beneficial subtle energies to the human biofield via any digital medium, including pictures, audio, and film. By combining this emerging technology with an unconventional, innovative, and original approach to audio brainwave entrainment, Eric strives to make profound spiritual development and emotional freedom more easily accessible to all. He writes and speaks on the intersection between neuroscience, psychology, subtle energy, and spirituality. 
Brain Wave Entrainment is any procedure that causes one's brainwave frequencies to synchronize with a periodic stimulus (sound, vibration or light) having a frequency corresponding to the intended brain-state (for example, to induce a trance, dreams, sleep or relaxation.) It is also called the Flicker-response because of how staring at a campfire or the flickering of a burning candle can lull you into a state of calmness and serenity. There was an extensive article on this phenomenon by Gerard Oster in Scientific American in 1973. It may sound novel, but in many ways, this is old tech.
Neural oscillations are rhythmic or repetitive electrochemical activity in the brain and central nervous system. Such oscillations can be characterized by their frequency, amplitude and phase. Neural tissue can generate oscillatory activity driven by mechanisms within individual neurons, as well as by interactions between them. They may also adjust frequency to synchronize with the periodic vibration of external acoustic or visual stimuli.[3]