“Binaural beats are not very noticeable because the modulation depth (the difference between loud and quiet) is 3 db, a two-to-one ratio. (Isochronic tones and mono beats easily have 50 db difference between loud and quiet, which is a 100,00-to-1 ratio). This means that binaural beats are unlikely to produce an significant entrainment because they don’t activate the thalamus.”
Every NeuralSync™ audio is recorded with full-range frequency sweeps that cycle rhythmically throughout the entire audio. The dynamics of the sweep are then additionally enhanced with simultaneous left-to-right channel crossing. Because of this augmentation, the effects are multiplied, the intensity is amplified and the brain is drawn into the mental state more consistently and powerfully than with the static methods of other protocols.
“A quite different phenomenon results when stereophonic earphones are used and the signals are applied separately to each ear. Under the right circumstances beats can be perceived, but they are of an entirely different character. They are called binaural beats. . . . Binaural beats require the combined action of both ears. They exist as a consequence of the interaction of perceptions within the brain.”
Going back to the technology, the simple claim of brainwave entrainment is that, by listening to these audios, usually with stereo headphones and eyes closed, your brain will be naturally and effortlessly led into a specific brainwave state as designated by the maker of the audio (ie: it could be alpha, theta, delta, gamma, etc., depending on what the audio is designed to do.) The other most basic claim is that when listening to these audios, the right and left hemispheres of the brain synchronize and you experience whole-brain functioning.
They use a proprietary process of ‘3 point dynamic audio entrainment’ which means that they use both binaural beats and isochronic tones, layered together with another process called temporal entrainment (the stretching and compressing of sound waves in order to speed up or slow down the brain). This 3 pronged effect on your brainwaves is very powerful, so powerful they are currently in the process of trying to patent it.
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Subsequently, the term 'entrainment' has been used to describe a shared tendency of many physical and biological systems to synchronize their periodicity and rhythm through interaction. This tendency has been identified as specifically pertinent to the study of sound and music generally, and acoustic rhythms specifically. The most ubiquitous and familiar examples of neuromotor entrainment to acoustic stimuli is observable in spontaneous foot or finger tapping to the rhythmic beat of a song.