I would like to start off by saying that many bold statements are made about this technology from people who have a self-interest in promoting or rejecting it. We have to face the truth by accepting that people are profiting from brainwave entrainment, and as a result of this other groups of people are being affected in a negative way (from a business point of view). This is a reason why you can find all kinds of claims from someone who has never used or tested the technology.  Unfortunately I have found in my own personal journey of using brainwave entrainment that there are some great people out there making some great products, and there are also some irresponsible and untrustworthy people out there trying to grab a slice of the pie.
I’m sorry to hear you’re having these troubles. First off, I disagree with whoever told you it was a good idea to listen to 6 subliminals a day. I suppose I would need more context to better understand. Are these binaural beats or brainwave entrainment audios? If so you are definitely listening too much, and can harm yourself (just as the article mentions above from over-doing it). Even if they are not brainwave entrainment audios, I cannot imagine it is effective or the best idea to listen to so much so often. I would pick one subject that correlates to the most important goal for you and stick with it until you have achieved it. Remember to steer clear of that tempting idea of getting “all that you want for nothing”. Even subliminals are a tool. You still have to use the tool to do the work.
hey thanks for wonderful ideas you posted. am kinda new to this whole idea and i was wondering if you could tell me with what types of audio tracks should i begin with. or if you could suggest some trusted and effective you tube videos, i would appreciate it. guys i will post my experiences when i have tried this thing. Thank you very much for your help Maya.
This thing blows my mind! The first time I used it I was like "No way!" As I kept using it I discovered that it is literally the only way I am able to fall asleep nights when my mind is so full of thoughts and my anxiety is running rampant! I hate the way sleep aids make me feel like I've been run over by a freight train. I recently switched from using "Deep Sleep" to "Dreamy Sleep" and had the craziest dreams! I normally can't remember my dreams and I was actually able to recall quite a bit of them. Unfortunately last night, I dreamt that I faked the death of my dog last year and I felt like it lasted the whole night so I think I'll be switching back to "Deep Sleep" :( Awesome product though. My *only* complaint is that I wish there were more ambiance options or the ability to use it with Pandora. You can use your own music but I don't have much personal music on my phone so I am limited to using the app's ambiance tracks and they get old after a while. Highly recommend!

At the end of just two weeks of use (I was now into the Equisync II cds), I experienced for the first time ever, what my partner described as Nirvana. I experienced a complete dissolution of individual consciousness, felt at one with everything, and felt the deepest peace, love, and complete bliss I had ever, ever experienced in my life. Since you do all the research on this, you know what I’m describing. Unfortunately, language does not express it. I have never experienced mind altering drugs, but I recall watching a documentary of LSD research, and one of the subjects described the exact same “feelings” as I had when she had received a micro amount of LSD.
The fastest way to make brainwave entrainment technology work for you on your path of spiritual development is to pull back ever so slightly once you realize you have reached the peak of your nervous system’s capacity to recover from the stimulus. Because your nervous system is like a sine wave, when it is about to go into its valley, you pull back just a little bit, thereby giving your nervous system, energetic system, and hormonal system enough room to pull out all of their recovery powers. This allows you to recover from stimulus more quickly, and then you get past the waning stage and back to the waxing stage, where you can start pouring on the juice a little bit more again.
“The great neuroscientist W. Gray Walter carried out a series of experiments in the late forties and fifties in which he used an electronic stroboscopic device in combination with EEG equipment to send rhythmic light flashes into the eyes of the subjects at frequencies ranging from ten to twenty five flashes per second. He was startled to find that the flickering seemed to alter the brain-wave activity of the whole cortex instead of just the areas associated with vision. Wrote Walter, “The rhythmic series of flashes appear to be breaking down some of the physiologic barriers between different regions of the brain. This means the stimulus of flicker received by the visual projection area of the cortex was breaking bounds— its ripples were overflowing into other areas.”
I typically feel overwhelmed by the numerous things that need to be accomplished, which leaves me feeling anxious and rushed. This particular combo has really helped me to slow down today and not feel so uptight, which sadly, is not easily accomplished. I use other modalities to shift my body into parasympathetic mode, but I can't seem to stay there. This program seems to be helping dampen down triggers that cause my body to shift into sympathetic state inappropriately.
Robert Monroe, a radio producer and executive published a popular book called Journeys Out of the Body about his out-of-body experiences when using brainwave entrainment. He later founded an original brainwave entrainment audio company, Hemi Sync. In 1981, the book Mega Brain by Michael Hutchison brought brainwave entrainment information, techniques, and terminology into the popular press.
The fastest way to make brainwave entrainment technology work for you on your path of spiritual development is to pull back ever so slightly once you realize you have reached the peak of your nervous system’s capacity to recover from the stimulus. Because your nervous system is like a sine wave, when it is about to go into its valley, you pull back just a little bit, thereby giving your nervous system, energetic system, and hormonal system enough room to pull out all of their recovery powers. This allows you to recover from stimulus more quickly, and then you get past the waning stage and back to the waxing stage, where you can start pouring on the juice a little bit more again.
To summarize all this, we can see that the type of product you choose plays an important role in answering that question – “Can brainwave entrainment damage my brain?” My personal advice as a long-term user of the technology is to Be selective about what brainwave entrainment audios you download from the internet, and make sure to follow the instructions! 
In 1956, the famous neuroscientist W. Gray Walter published the results of studying thousands of test subjects using photic stimulation, showing their change in mental and emotional states. He also learned that photic stimulation not only altered brainwaves, but that these changes were occurring in areas of the brain outside of vision. In Walter’s words:
Most of our Royalty Free brainwave entrainment music uses an audio technology known as "binaural beats". These binaural beats are embedded in the music in order to bring about desirable changes in brainwave activity, thereby encouraging various states of relaxation, deep meditation or sleep. When played with headphones, you may be able to hear the binaural beats as a subtle pulsing sound beneath the music.

In all professionally produced meditation programs, you train your brain gradually. That is how you successfully develop. Just like training the body, you progress gradually. This is the key. In BrainAscend you start with level 1. Each track is 30 minutes.  Use it once per day for 30 or 60 minutes at a time (once or twice in a row. Use repeat/loop function in your player) or twice per day for 30 minutes at a time. You should use every level for at least 2-3 months before moving to the next. The exception is level 1 which is an introductory level which you can use for a week or so. After that time, if you can repeatedly remain fully aware on your current level without falling asleep (even if playing it twice in a row) you can move on to the next level. Until then you should continue on your current level. Listen with closed eyes, either sitting up or laying down.

Recent research at the University of Lisbon finally uncovered the reason for the 350 year-old mystery, finding that the resonance of sound is the mechanism for entrainment of swinging pendulums and ticking clocks, and it seems likely that the energy transferred by sound is also responsible for other observations of entrainment, including brainwave entrainment.
When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience.
Kelly Howell brings 30 year's experience to her expertise. She has been cited by the Mayo Clinic as "renown for her pioneering work in healing and mind expansion (and) visionary recording techniques." She has collaborated with neuroscientists and biofeedback therapists to invent a sophisticated sound recording technique that makes Brain Sync programs more effective. The result is the most elegant and effective brainwave synchronization audio programs available in the world today. You'll feel the effects from the very first time you listen. With regular use, you'll establish new healthy patterns that last. Brain Sync programs use window frequencies – extremely precise frequencies that fit through narrow biological windows to impact the body at the cellular level. The choice of frequencies selected for each program is based on biofeedback research. Programs are designed to help you self-generate optimized brain states exhibited by remarkable men and women.

Thanks for making Brain Wave the Top Selling Brainwave Entrainment app in the App Store! * The main focus of this update is the Landscape UI for iPad * Note: Headphones/Earbuds are Required for Binaural Tones to be Effective as the Left Ear and Right Ear Audio must be isolated for the Brain to perceive the inaudible low-frequency difference between the two sides.


I can offer a hypothetical--however do not know know practical it will turn out to be. There is a fair amonut of bad science on this topic on you tube. The gamma wave frequency is associated with attentional focus and arguably a unified sense of self. If it could be entrained it should lead to a meditative focus-like exceptionally well-trained meditators. Some but not all studies on meditating Buddhist monks suggest this is so. Does this really and more generally occur--I will say there is nothing lost in trying--we all go into a 40Hz range on occasion without ill effect-- but I would not put confidence in the purported methods out there at present. Good luck.
The only downside is that there is a limited choice available – only 8 tracks in fact (but they are so powerful you are likely to forgive them). The tracks range from the performance enhancing Deep Concentration, the amazing Crystal Clear Mind (which I count as one of my secret weapons when I want to get something done quickly to meet a deadline). And the awesomely mind expanding God Consciousness.
The release from stress that a dominant alpha brainwave state brings will also stimulate and enhance the immune system. Some people rarely experience alpha brainwaves. These are probably the people you know that are stressed out all the time. Using alpha brainwave entrainment recordings help to relax you and to train your brain to relax when you want it to. It is also a commonly held idea that
I just wanted to thank you guys for having such an outstanding product available. I used to meditate when I was younger but got away from it over the last 7-8 years. I had difficulty starting back up, but since I started using your cds I have no difficulties getting back into it; and am now meditating 2 hours per day and have never felt better. I have only been using them for a couple weeks but have already noticed a difference. Thanks again for creating such a wonderful product and I will be sure to recommend it to everyone.
Isochronic tones have only been proven to have an effect while you are listening to them, that’s why you won’t find me claiming anywhere that there are potentially positive long-term effects. Once the tones stop, your brainwaves are no longer being stimulated by the sound and so they stop being in sync with the tone frequency. For you to think you are still feeling the effects after all this time and from such a short time listening to them, I think it may be linked to anxiety. I know that some people who are new to this type of thing can build up a strong feeling of anxiety, after worrying about the potential effects brought on by fear of the unknown. I suspect the problem may be psychological with you worrying about the potential effects and keep repeating the experience from memory in your head. When you keep going over the same thing in your head like that and worrying about it, it’s easy to then spot other potential side-effects like how your nostrils and body temp is feeling, then making links back to that experience and labelling that as the reason. I think the best way to overcome this is to realise that the side-effects you are mentioning are completely unrelated, so there is nothing to worry about. These tracks are literally listened to for millions of hours a month on YouTube across loads of channels. If the effects lasted for a long time people would just listen for 5 minutes and come back in a couple of weeks. But people keep coming back to listen because that’s the only way to feel the benefit and effects…while you are listening to them. If you are unable to stop thinking and worrying about this on our own, I recommend that you speak to your doctor about it or a specialist in dealing with anxiety issues. I hope that helps.

All brainwave states serve important mental functions, and with today’s lifestyle, returning to a peaceful way of being is becoming increasingly difficult to achieve and maintain for any period of time. This continual stress or alerted state causes disease in the mind and body, which is why it’s paramount for us to relearn or retrain ourselves to get back to these healthful and rejuvenating states.
Thanks, this was the kind of article I was looking for. I most have gotten over excited as I read a post about a guy who had major success with 40hz binaural beats. I wanted to make my own experiment, but I see now that I will need to continue my research and gather more background information. Maybe one should have his physiology examined? In order to have a professional opinion on whether or not it will be altered or damaged by use of brainwave entrainment (Maybe you happen to be a very vulnerable individual). Getting trustworthy guidance from an experienced source would also be nice 🙂
A study by Tina Huang, PhD, and Christine Charyton, published in the September 2008 issue of the journal, Alternative Therapies examined the results of twenty previous studies measuring the effectiveness of brainwave entrainment for improvements in cognitive dysfunction and deficits, stress reduction, pain management, migraine and headache control, pre-menstrual syndrome, and behavioral difficulties, and all showed significant improvement in symptoms using entrainment techniques.
BrainAscend is a completely free meditation program featuring 5 deepening levels, meaning 5 free MP3 tracks using brainwave entrainment technology, created by Marcus Knudsen, inventor of BlissCoded sound. It uses the scientifically proven most effective brainwave entrainment technology in a special process that steadily expands your brain power and consciousness level.

So I began to look at other instances in which the nervous system is being stimulated on a daily basis and discovered that sports science has a lot to teach us about this. Whether you are practicing yoga, meditation, using brainwave entrainment, or working out, it’s all pushing the nervous system. One of the things that sports science teaches us is that the nervous system waxes and wanes like a sine wave in its capacity to recover from, and grow from, the stimulation we give it every day. Static levels of stimulation, where you’re getting the same smack every day, day in and day out, do not allow for the fact that there are times when the nervous system is at its peak to handle the stimulation, and there are other times when the nervous system is in its trough, or valley period, when it is harder for it to recover from stimulation.

my daughter had an EEG and the neurologist said the brain wave activity in the back of her brain was very slow. I want to find out what causes this. She had a brain injury (3 skull fractures that were in the right side of her head and across the front right side. The fractures were closed wound. She had a small amount of swelling which diminished on it’s own. The neurologist asked if the fractures were in the back of her head and I told her no. She had no explanation for me.
Since it’s humble beginnings, the science of brainwave entrainment has evolved to be one of the most potent and powerful ways to unlock the full potential of the human mind. Our audios have been created by brainwave entrainment engineer, Ashton Aiden, and his years of research, expertise, personal experience, and creativity. We are confident that the audios we offer on this site are of the best quality you will ever find, anywhere.

Scalar waves are a constantly regenerating energy source that imprint a signature on your body with lasting positive effects. They strengthen chemical bonds within DNA, making it more resistant to damage and cleanse blood and cells to improve immune function. They impart energy that helps mental focus, and increase amplitude of all EEG frequencies, but particularly the lower levels where deep rejuvenation, relaxation and healing occur. They leave you feeling refreshed and energized, with lasting pleasant sensations that continue long after each brainwave entrainment session.
Binaural beats require two separate tones from two sources that are combined inside the listener’s brain to form the target tone. The lower frequency sound is called the carrier tone, and it is combined with a higher frequency sound known as the offset tone. Because of this, binaural beats must be listened to with stereo headphones or the effect is lost. Binaural beats create a hypnotic effect, but they are not the most effective tool for brainwave entrainment, and binaural beats are often ineffective for people with hearing loss.
Just my FIRST session I felt like I successfully achieved a theta state of meditation….I came out of it feeling extraordinarily renewed and with this profound insight of “everything is going to be ok”….this was all from my FIRST session. I cant wait to continue this on a regular basis to see where it leads….one day I hope to achieve the deeper delta states…
The release from stress that a dominant alpha brainwave state brings will also stimulate and enhance the immune system. Some people rarely experience alpha brainwaves. These are probably the people you know that are stressed out all the time. Using alpha brainwave entrainment recordings help to relax you and to train your brain to relax when you want it to. It is also a commonly held idea that
In physics, entrainment is the process of two oscillating systems coming to assume the same periodic rhythm, such as is observed when two clocks slowly synchronize their ticking and tick together in harmony after some time. Pendulums also achieve this same synchronicity when swinging in close proximity to one another, a phenomenon first observed and written about in 1665 by Christiaan Huygens, a Dutch scientist.

Gamma waves are the fastest brainwave frequency range. Gamma brain waves are believed to link and process information from all other parts of the brain. A high amount of gamma wave activity in the brain is associated with intelligence, compassion, focus and feelings of happiness. High levels of gamma brain waves have also been linked to improved memory and an increased sensitivity to sensory input. Low amounts of gamma brainwave activity have been linked to learning difficulties, poor memory and impaired mental processing.


Gamma waves are the most recently discovered brainwave, a discovery made possible by digital EEG technology. Gamma is associated with the integration of information from different areas of the brain, and having a good memory is associated with having a certain baseline of 40 hertz gamma activity. Low gamma activity is associated with learning disabilities and poor memory.
Audio-visual entrainment (AVE) is an effective tool for dissociating the depressed/anxious person out of his/her destructive thoughts. Even with increasing anxiety, AVE has been shown to reduce heart rate … reduce jaw tension from stress … increase blood flow in the eyes … and increase peak-alpha frequency … Many homes have two to three [AVE] systems in them for family members to use following a stressful, tiring day in the modern world.
Give thanks. I am currently on a journey of discovery in regard to brainwave entrainment. I have shared this information with individuals with ADD as well as other chronic and serious physical ailments. I plan to continue to share with those I know who are suffering depression. I am totally amazed, almost stunned at how well this works. I do believe in the creator. I am humbly giving thanks. Incrediable. Much love and light to all especiallly to Andy for sharing this elegant modality.
Brain Sync audio programs deliver pure and precisely tuned sound frequencies to the brain to drive brain activity into high level states of mind. These are brain states known as Alpha for heightened creativity and deep relaxation; Beta for high focus and concentration; Theta for meditation, insight and memory; Delta for deep sleep and healing; and Gamma to increase cognition and improve IQ.

So if you are interested in using brainwave entrainment music in your own recording, do so with the knowledge that it can only help to improve the quality of your work. But please don’t feel as though your recordings will be insufficient without it (some people do worry about this - unnecessarily). My advice is that if you ever find yourself in a situation where the music you love the most is not available with brainwave entrainment frequencies, don’t ignore your intuition and discard that music in favour of music that is. When you find that piece of music that brings your recording to life, go with it whether it has brainwave entrainment frequencies or not. The quality and feel of the music itself are the most important factors.

First of all, thank you for a most remarkable achievement. I have tried products in the past that purported to synchronize meditation-level brain waves — usually overlain by sappy new-age music composed by non-composers — and was invariably disappointed. However, I have been using your Equisync II and Equisync III recordings for a few weeks now and the results are truly astonishing and live up to the claims on your website.

First of all thank you for your amazing website, I have a question regarding these matters, I can make both binaural beats and isochronic tones for myself but I doubt for low frequencies states (Theta and Delta) which one is better? Because I searched a lot and saw that binaural beats are better for low frequencies and for high frequencies (Beta Gamma Lambda….) isochronic tones are more effective. Also, for Alpha states some said isochronic and other said binaural.
Altered states of consciousness: In as early as 1987 it was discovered that photic stimulation at specific frequencies produced an altered state of consciousness. An extremely small study with just 4 individuals involved photic stimulation at 6 Hz, 10 Hz, and 18 Hz. The results were reported to have altered their conscious awareness. This really isn’t that surprising to anyone that’s used brainwave entrainment therapy.
Personally I use them whenever I feel like it which is often and experience truly amazing and almost immediate life-changing, and surprisingly great results. You can, and I am, literally the most confident, happy, sociable, smooth, funny,smart or intuitive person ever using these recordings. They also have the power to make you tonnes more money by giving you truly amazing wealth psychology. I use them successfully in helping me to make a tonne of money trading stock and other activities.
All brainwave frequencies are useful and beneficial at certain times – there is no brainwave that is intrinsically better than another. However, by deliberately choosing to attain a particular brainwave state, a corresponding mental state can be brought about at the same time. For example, a working person who has been in an overly alert beta brainwave pattern for many hours can quickly shift their mind and body into a relaxed state by listening to a few minutes of brainwave entrainment music for inducing alpha or theta brainwaves.
Binaural Beats or “binaural tones” are created by playing slightly different frequencies separately into each ear. The difference between the two frequencies stimulates a response in the brain which correlates with this frequency difference. For example, if we present a 100 Hz tone to the left ear and a 105 Hz tone to the right ear, a frequency of 5 Hz is stimulated. This is what is known as the “frequency following response”.
Insomnia: Perhaps one of the most promising uses of brainwave entrainment technology is for those struggling with insomnia. While the technology is unlikely to provide a “cure” it may help those who have a high level of arousal or are “keyed-up” – reduce their level of internal arousal and sleep. Specifically insomnia that is induced by excess stress (e.g. beta activity) would likely benefit from slower wave stimulation (e.g. alpha activity) to aid the brain in transitioning into sleep.

In the past few issues of the Advocate Voice Newsletter and the Fibromyalgia & Chronic Pain LIFE magazine, we have offered ideas about  several forms of cognitive behavior and mindfulness information.  In the chronic pain community these techniques combined with other therapies, including medications and alternative modalities, can help people sleep, function, relieve stress from pain and improve their quality of life.  This month’s app, Brain Wave, 30 Binaural Programs, is another tool to help introduce the idea of using your mind to help control pain and relieve stress.
With regard to that, I would like to tell you a story about GMO. I recently explored a case study about GMO products, which explained how initial research showed no negative effects were caused by GMO products. A group of French scientists, however, decided to gather a research group and examine more closely  its effects by prolonging the study for up to four years. What they discovered was that although no initial side effects were seen in the tested animals, after the third year of the study, the ones that were fed with genetically-modified foods started developing tumors that affected more than 1/3 of their bodies.
Meditation Begins • Mind Chatter Slows Down • Great For Learning & Studying • Creative Ideas Flow • Reverse Brain’s Aging • Habits, Fears, Phobias Melt Away • Calm & Peaceful • First Layer Of Subconscious Mind • Gateway To Deeper Mental States • Advanced Focus • Relaxation Begins • Serotonin • Endorphins • Good For Anxiety, Depression, Stress, Panic • Mind Power • Happiness • Confidence
Most of our Royalty Free brainwave entrainment music uses an audio technology known as "binaural beats". These binaural beats are embedded in the music in order to bring about desirable changes in brainwave activity, thereby encouraging various states of relaxation, deep meditation or sleep. When played with headphones, you may be able to hear the binaural beats as a subtle pulsing sound beneath the music.
With each pulsed tone, the brain produces an electrical response. The effects one experiences are the creations of the brains reaction to the “tones”, what neurologists call the “cortical evoked response” (the electrical response of the top most cortical layer of the brain). The brain is a mass of neurons, each taking part in storing, retrieving and transmitting electro-chemical impulses: information, colors, images, sounds, smells and tastes. Brainwave entrainment stimulates different areas of the brain allowing for the awakening and subsequent release of various levels of stored material. It also has an effect of  quietening the mind for clearer thought and process.
Binaural Beats or “binaural tones” are created by playing slightly different frequencies separately into each ear. The difference between the two frequencies stimulates a response in the brain which correlates with this frequency difference. For example, if we present a 100 Hz tone to the left ear and a 105 Hz tone to the right ear, a frequency of 5 Hz is stimulated. This is what is known as the “frequency following response”.
Anyone who has sought out different methods for enhancing cognitive ability will probably have come across a technique known as Brainwave Entrainment. However, it is a fairly niche area of brain training, meaning that this form of stimulation is often overlooked in favour of more mainstream methods. The following outlines what Brainwave Entrainment actually is, how it is used, and some of the benefits attributed to it.

Brainwave entrainment can help you with this in a few different ways. First it has a tendency to help you relax very deeply. Just the act of relaxing daily will help to alleviate this stress and allow the body and brain to recoup. It also will stimulate the brain and body to produce more serotonin, dopamine, and melatonin, which will also help to improve your mood and keep you relaxed. But the greater benefit that comes from regular use of this technology is in its ability to enhance your awareness and perception. It can stimulate your brain and mind to have greater insights, greater flexibility and creativity in the decisions you make as you move through life, and this gives you a more resourceful means of finding your peace and resolving the problems and challenges you face in your life.

Although the binaural beats / music / downloads on this site contribute to wellness, they are not intended as a replacement for medical or psychological treatment. No medical claims are intended express or implied. Despite the fact that all statement made on this website are supported by research, no statements have been evaluated or approved by the U.S. Food and Drug Administration or any other international governance responsible for health care.
* We made the decision in this update to return Brain Wave to a Portrait-Only App. We know some people will miss the Landscape UI, but we did this to focus on the Brainwave Entrainment and Audio experience, and to prepare for new devices and screen sizes. Maintaining and testing portrait and landscape layouts for iOS 5-8, HD&SD, and 3 Aspect Ratios had become the single most time consuming part of our development and testing, and soon there will be even more. 90% of our dev and testing time was spent tilting iPads and iPhones of different sizes and different iOS versions, tweaking code that had nothing to do with brainwave entrainment--the reason I and others use this app everyday. Once the new Aspect Ratio devices come out and we have time to test with them, then maybe Landscape will make a comeback on the iPad.
But especially at this point, I’m on a mission to get as many people using Holosync® as I possibly can—my current goal is 100 million Holosync® users. Because we already have so many people using it, the economy of scale allows me to offer it to you for MUCH less than what my accountant suggested: just $179 if you’d like Awakening PrologueTM on CDs… or $159 if you want the downloadable MP3 version…

You also may find that after pushing yourself really hard, now you have pushed yourself a little too much, and you’re getting into overwhelm. You may want to ride that overwhelm like a wave to where it’s pushing you just a little bit, but not so much that it will push you over the edge and have you take a dive. So, maybe on Saturday, after pushing hard all week, you might decide to put on the releasing tracks. In this way, you can still experience a very deep and blissful meditation, but without all the push from the carrier frequencies and the biofield amplitude.
The effects are strongest while you are listening to the tones because your brainwaves are synchronized and tuned into the frequency range you desire at that time.  After you've stopped listening the effects can still linger for a while afterwards.  The timescale will vary from person to person and be affected by what you do after you've stopped listening.
×