The Brain Wave app uses advanced sequences of binaural tones that are combined with configurable ambient nature sounds and atmospheric music (or a person’s iTunes Music) to stimulate specific brainwave patterns.  It includes powerful binaural sequences for sleep, focus, energy, positive mood, confidence, anxiety, stress relief, relaxation, yoga, memory, motivation, headache, concentration and meditation and more.
Like I’ve said, anyone can throw together a low-quality audio, and fool someone who is not that familiar with brainwave entrainment. At the same time, anyone who genuinely cares enough to study, learn, experiment, and practice, practice, practice can make a good quality audio as well (without a degree in neuroscience, or some kind of “certification”) However, this takes time, and that’s why everyone doesn’t quit their day job to spend their lives creating brainwave entrainment technology (except me and a handful of other brainwave entrainment geeks out there)
I also believe that the dangers of brainwave entrainment should be further explored as well. There are relatively vague benefits, but it remains unclear as to whether entraining certain frequencies may be detrimental to performance or induce harm. Despite the fact that brainwave entrainment has existed for a long term, it remains an understudied niche in neuroscience.
Deep relaxation is another major benefit resulting from the brains cortical frequency following response while using brainwave entrainment. As the brain tends to mimic the rate of frequency it is exposed to, thus allowing it to enter into that brainwave state, this helps explain why this technology can produce benefits commonly found with meditation.
Brainwave entrainment is a colloquialism for such 'neural entrainment', which is a term used to denote the way in which the aggregate frequency of oscillations produced by the synchronous electrical activity in ensembles of cortical neurons can adjust to synchronize with the periodic vibration of an external stimuli, such as a sustained acoustic frequency perceived as pitch, a regularly repeating pattern of intermittent sounds, perceived as rhythm, or of a regularly rhythmically intermittent flashing light.
How does brainwave entrainment work? Consistent, precisely engineered audio frequencies in the form of binaural beats cause the brain’s frequencies to match the stimulus. Your brain perceives two beats with slightly different frequencies (which are inaudible to the ear) through your headphones. It takes the difference between the two, and matches its own frequency to it. This is called the “frequency following” response.

Let's check in with another expert, chemistry professor Thomas Taylor from the Texas A&M. Taylor hooked a load of students up to an EEG machine (like you see in the movies with the sticky plastic pads with wires stuck all over people's heads) in an attempt to analyse 'synthesis thinking' - which is basically a nerd's way of saying "find out how people come up with new and creative ways to solve a problem".
The activity of neurons generate electric currents; and the synchronous action of neural ensembles in the cerebral cortex, comprising large numbers of neurons, produce macroscopic oscillations. These phenomena can be monitored and graphically documented by an electroencephalogram (EEG). The electroencephalographic representations of those oscillations are typically denoted by the term 'brainwaves' in common parlance.[4][5]