By exposing an individual to repeatedly external stimulus which can be flashing lights and/or recurring sounds, the entrainment process consists in pushing the brain to adjust to match the frequency provided. Unlike other forms of neurotherapy which require the individual to actively respond to stimulus, entrainment creates an immediate neurophysical response which is instinctive and effortless for the person being provided with the light and/or sound combinations. The key outcome of the sensory stimulation is known as the ‘Frequency Following Response’.
Thanks Lorita. There hasn’t been any isochronic tones research that I’m aware of, for anti-aging, fat loss or attracting people, or any significant anecdotal feedback. You could combine positive affirmations or hypnosis scripts with isochronic tones to try and change habits and that could help with fat loss or build confidence to attract people. But it would be the affirmations and hypnosis doing most of the work, the isochronic tones would just be used to help relax the listener and put them in a more suggestible state. I don’t believe isochronic tones can affect those things, without being used in combination with some kind of vocal mental programming.
Basically, one frequency of sound plays through one speaker/headphone and a different sound frequency plays in the other speaker/headphone. With these two different frequencies playing in each ear separately, but at the same time, your brain automatically tries to make up the difference in this frequency range and therefore is gently brought into a new, desired brainwave state as described above. An example of this effect would be a 100Hz frequency playing in your left ear and a 105Hz frequency playing in your right ear. Your brain, over several minutes, distinguishes the slight difference in frequencies and automatically adjusts its brainwave state to match this difference – being 5Hz in this example and therefore putting your brainwave into a Theta state. Pretty cool huh?!
With digital upgrades, Berger’s machine is still in use today, known as an electroencephalography machine, or EEG. Berger used his machine to study the brains of psychologically normal and abnormal people and discovered the first brainwave, called the alpha wave and also known as the Berger wave, along with the faster beta wave, which he observed suppressing the alpha wave when subjects opened their closed eyes. 
This is the slowest band of waves that our brains produce and they occur when we are in deep, dreamless sleep. These waves are very beneficial for the body which restores and heals itself when in this state. The delta state releases anti-aging hormones, including melatonin and DHEA. Human growth hormone (HGH) is another anti-aging hormone that is increased when delta brainwaves are occurring inside the brain, due to the stimulation of the pituitary gland. HGH maintains the skin, bone density, cartilage, and the joints in your body as well as speeds up the healing process of joint and cartilage injuries. HGH can also help heal physical pain.
Entrainment is a physics principle in which one rhythmic system falls in synchrony with another rhythmic system. If you’ve ever found yourself moving your body to the beat of your favorite song, then you’ve experienced entrainment in its most basic form. Besides music, this principle can be found all around you, probably more than you realize. Here are a few examples:
Binaural beats were the first method discovered for brainwave entrainment and works by delivering tones of different audible frequencies to the two ears with the difference in frequency between the two tones being the frequency of entrainment. The difference in frequency between the two tones must be less than 30 hertz, and this resulting frequency is called a beat or the target frequency, and it is processed in a brain region called the olivary body. When listening to such tones with stereo headphones, the two hemispheres of the brain become synchronized at the target frequency.
In the 1980s, a researcher in Japan, Tsuyoshi Inouye described how light stimulation creates synchronization of brain hemispheres. Since then, other researchers have detailed the positive effects of hemispheric synchronization including a 1984 study by researcher Dr. Gene W. Brockopp stating that hemispheric synchronization resulted in improved intellectual functioning as well as improvements in long-term memory, and these effects are cumulative over time.
I tried other companies the last few years or so….among the likes that mainly used binaural audio and the deepest I was really ever to achieve was alpha state….maybe theta once or twice over the last few years. It takes incredible dedication and practice to achieve the deep, renewing states of meditation that are most sought after…..I listened to the theta meditation mp3 last night and within what seemed like a few minutes my mind was flooded with imagery…memories long gone…my body was sleeping, heavy as lead, but my mind was crystal clear, aware of my surroundings. I could barely even open my eyes!
The results of using EquiSync for only 3 months have been phenomenal! Profound and positive changes have occurred , and continue to occur, in my being. These transformations have become obvious to family and friends as well. I am 71 yrs old and feel better than when I was in my thirties. My energy levels remain high with less sleep. I work out at the gym vigorously five days a week – bicycling and swimming are part of the regimen as well. I volunteer services at Hospice and nursing homes. My short term memory has improved to the point that others remark on my remembering their names after meeting them only once several weeks in the past. Sometimes I find that I’m reading fine print without my glasses. I spent the greater portion of my “productive” years as a monk but had lost the ability to meditate due to the development of A.D.D. Now my ability to stay focused and concentrate has remarkably returned and am reaching meditative states that I’ve not reached in years. Each new day is now seen as another opportunity to serve.
Besides, Holosync® users look forward to their listening session because the experience is wonderful, and you feel so good afterwards. But still, you do have to be willing to actually use the program. If you aren’t willing—if you don’t think the incredible mental, emotional, and spiritual benefits of this program are worth the time commitment—this isn’t for you.
A very pleasurable experience during listening (and often for some time afterwards). As Holosync® changes your brain wave patterns to those of deep meditation, the brain produces several very pleasurable neurochemicals, including endorphins (the same endorphins responsible for “runner’s high”)…as well as several hormones with a profound and positive effect on longevity, aging, stress, and well-being.

In 1956, the famous neuroscientist W. Gray Walter published the results of studying thousands of test subjects using photic stimulation, showing their change in mental and emotional states. He also learned that photic stimulation not only altered brainwaves, but that these changes were occurring in areas of the brain outside of vision. In Walter’s words:

While originally brainwave entrainment was achieved by using pure tones of sound, it is now possible to take these tones and blend them with music, rhythms, and natural sounds, such as the sounds of flowing water, bird sounds, or waves lapping on a beach, creating extended tracts of varied and intriguing brainwave entrainment music for everyday use.

But again, when it comes to subjective experience, and mental evolution, I would have to caution you to take what anyone says with a grain of salt.  Obviously people want to sell these products.  There are some good ones out there and there are some bad ones out there.  There are differences in quality, as well as differences in intent with how the audios are to be used.
Then in my own research regarding my life-long hypertension and its resistance to medication, I became very concerned when I learned that 145/95 is the gateway to dementia. At that time my BP was consistently 145/95. Then, even worse, it started to become routinely 161/106. I was simply unwilling to take more medication with all its attendant side effects, so I started researching natural solutions. I became aware of a breathing apparatus which sold for $300 that would help me train myself to deep breathe, thereby reducing my blood pressure. $300 seemed like a lot, but not in the scheme of saving my life. I started thinking. I already knew how to breathe from my brief studies in Chi Gung. I simply needed something to help me focus my mind. I tried using the Chi Gung breathing while simply counting 200 breaths. It worked for a short while, but I quickly became far too bored, even though I knew it could be a lifesaving measure. I had been considering EquiSync for sometime, and realized it was much less expensive than a $300 breathing regulator, and that it might serve a dual purpose. So I purchased the entire suite.
The brain will entrain to the strongest stimulus. If you combine binaural beats with isochronic tones, your brainwaves will entrain to the isochronic tones. If anything, when you combine the two I believe it makes the track less effective because it makes it harder for the brain to decipher between the two and synchronise to a single beat. There are lots of websites with compelling marketing about the benefits of combining the two together in some funky way, but I haven’t seen any research or lots of anecdotal feedback even to suggest it’s effective to combine them.
Some research suggests that the benefits from brainwave entrainment can last a lot longer, and still be seen for some time after you've stopped using it.  Study participants have still maintained improved test scores a few weeks after the stimulation had ceased.  Research on the long-term benefits has so far been minimal though, so how long the effects last is still up for debate.
Participants in the included studies were children and adults, either healthy or with conditions such as learning disabilities, attention deficit hyperactivity disorder, migraine, stress, anxiety and myofascial pain. Interventions included single, alternating, ascending or descending frequencies of photic or auditory stimulation or audiovisual entrainment selected either by the participant or by the investigator. Nearly half the studies used single sessions and the rest used multiple sessions ranging from nine to 100. Length of session varied from 0.5 seconds to 60 minutes. Frequency of session varied from twice daily to weekly. Outcomes reported in the review included cognition (including verbal skills, performance skills, attention, memory and overall intelligence/achievement), short- and long-term stress, pain, headache/migraine, mood, behavioural problems and premenstrual syndrome (PMS).