Want to use it as a serious tool for self-development, long-term meditation support, etc.? Find a supplier that is in alignment with your own values and knows what they are doing. E.g. Holosync have decent entrainment technology, but make ridiculous claims and are very salesy and pushy...  I have tried several and always come back to the Monroe Institute and their well tried and tested sessions, mainly from the gateway experience and lucid dreaming series.
Some research suggests that the benefits from brainwave entrainment can last a lot longer, and still be seen for some time after you've stopped using it.  Study participants have still maintained improved test scores a few weeks after the stimulation had ceased.  Research on the long-term benefits has so far been minimal though, so how long the effects last is still up for debate.

Because of the way they are created, there may be a positive benefit from listening to binaural beats without considering the brainwave entrainment aspect, but I haven’t seen any research on that. I first discovered brainwave entrainment through binaural beats about 10 years ago now, but they didn’t do anything for me. So I’ve never been a regular user of them. I believe isochronic tones are a more effective way to produce hemispheric synchronisation because they produce a much stronger response in the brain
I have discussed these findings with my sister, and two nice which are professionals in the fields of psychology, and medicine respectively (my sister and older nice have vast experience on the psychology arena, and my younger nice is a pediatrician), and they all agree this therapy can be of a great benefit applied in conjunction with traditional self-improvement programs.

The only downside is that there is a limited choice available – only 8 tracks in fact (but they are so powerful you are likely to forgive them). The tracks range from the performance enhancing Deep Concentration, the amazing Crystal Clear Mind (which I count as one of my secret weapons when I want to get something done quickly to meet a deadline). And the awesomely mind expanding God Consciousness.

These are lower frequency waves: The state is generated when our thoughts are really not concentrated and our minds wander freely, or we are in a relaxed state such as meditating or daydreaming. We also experience Alpha Brainwaves when we are gently busy with routine tasks like pottering in the garden, taking a shower, putting on makeup, doing light housework. Alpha is considered to be the bridge between the conscious mind and the subconscious mind.
Today, EEG machines are used for diagnosing epilepsy and sleep disorders, for determining dosages for anesthesia, and measuring the brain activity of people in comas or suffering from brain trauma. EEG machines also continue to play a role in researching and understanding brainwave entrainment and developing new and better methods for delivering the benefits of this form of brainwave modification. 
Participants in the included studies were children and adults, either healthy or with conditions such as learning disabilities, attention deficit hyperactivity disorder, migraine, stress, anxiety and myofascial pain. Interventions included single, alternating, ascending or descending frequencies of photic or auditory stimulation or audiovisual entrainment selected either by the participant or by the investigator. Nearly half the studies used single sessions and the rest used multiple sessions ranging from nine to 100. Length of session varied from 0.5 seconds to 60 minutes. Frequency of session varied from twice daily to weekly. Outcomes reported in the review included cognition (including verbal skills, performance skills, attention, memory and overall intelligence/achievement), short- and long-term stress, pain, headache/migraine, mood, behavioural problems and premenstrual syndrome (PMS).

In simplest form, they are an audio technology which are used for (safe) brainwave entrainment. Our subconscious mind operates, throughout the day and night, in various brainwave state frequencies, measured in cycles per second (Hz) These frequencies range from the slowest (Delta) frequencies experienced in deep, dreamless sleep and in deep meditation where your conscious-awareness is fully detached, to the fastest (Gamma) frequencies associated to stimulating flow states, high-level thinking and information processing. There are actually 5 known brainwave state frequencies each having their own set of unique characteristics:
Since the beginning of this year, I’ve been doing meditation with the help of audio-beat technology from a well-known brand, which I thought was a bit expensive. But, at least it gave me an insight into how the mind could and would give me an edge in solving most of my problems. From February, I decided to double the dosage to that which was recommended by the firm as I was desperate for a cure.
Because each track is specifically aimed at attaining a certain outcome, you can pick exactly which track you want for what you want to do. This is great for beginners because you can start off with some simple tracks such as Instant Energy Boost or Endorphin Release. And then if you find you like them you can choose some of their more hardcore stuff (such as Lucid Dreaming or Shaman Consciousness).
The use of brainwave entrainment techniques offers many benefits for overall health and well-being, including improved emotional stability, increased cognitive function, and a deepening of creative insight. Much of this benefit derives from the hemispheric synchronization occurring as a result of entrained brainwaves. This effect happens when the electrical impulses in both hemispheres synchronized to the same frequency being delivered through the entrainment source.
Isochronic tones and Monaural beats are now being considered by many to be more effective and more useful in brainwave entrainment technology. Monaural beats, unlike binaural beats, only use one beat. It is said that these are easier on the brain, and help to induce a specific brainwave state faster and more effectively, as the brain does not need to go through the process of reconciling two different frequencies. 
I was diagnosed with “acute high anxiety, major clinical depression,and ptsd” 16 years ago. I have clinically addressed these disorders with a number of medications, which none have helped. I am so lucky I have found this simple easy to practice method of practice, that I have found these beats and tones so essential that I indoctrinated them into my daily life, and have come to the realization, that someday very soon I will awake and will not suffer from these burdens these disorders ever again.
Brainwave entrainment can help you with this in a few different ways. First it has a tendency to help you relax very deeply. Just the act of relaxing daily will help to alleviate this stress and allow the body and brain to recoup. It also will stimulate the brain and body to produce more serotonin, dopamine, and melatonin, which will also help to improve your mood and keep you relaxed. But the greater benefit that comes from regular use of this technology is in its ability to enhance your awareness and perception. It can stimulate your brain and mind to have greater insights, greater flexibility and creativity in the decisions you make as you move through life, and this gives you a more resourceful means of finding your peace and resolving the problems and challenges you face in your life.
Binaural beats are created from two different continuous tones, which when sent separately to each ear create a single beat inside your head. Isochronic tones are basically a single tone which is switched on and off at regular intervals. Imagine a single continuous tone playing on a stereo system and you’ve got your hand on the volume switch. Then once per second, you turn the volume off for half a second and keep doing that every second. For half a second the volume is off, for the other half a beat waveform is formed. The beat is cycling once per second per second, i.e. at a rate of 1Hz.
Lucid dreaming: A lucid dream is considered a dream that a person is aware of and often able to consciously manipulate.  Many have alleged that using brainwave entrainment technology makes it easier to experience a lucid dream.  Scientists have studied this phenomenon and noticed that beta frequencies within the range of 13 to 19 Hz tend to be generated to keep the person conscious.  Additionally there is significant increased activity in the parietal lobes of the brain, which allows an individual to stay conscious.
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A common element in recordings incorporating alpha and theta frequencies is a steady but barely perceptible rhythm of the frequencies themselves. This subtle and calming pulse mixes with sounds of gentle breezes, distant bird songs, and the slow progression of deep synth notes. Underneath this, below the audible sounds at sub 16 hertz levels, other frequencies intermingle, deepening the merging of conscious and unconscious mind.
Isochronic tones work by influencing your brainwave activity and they can’t directly affect the body. That said, the brain does control the body, so sensations and feelings can sometimes be felt in the body after stimulating your brainwave activity. Some people who are new listeners of this type of audio can sometimes feel tingling sensations in their body. Not everyone feels this and these sensations usually stop once you get more used to using the audios. Isochronic tones are considered as a safe technology. However, sometimes they can leave you feeling temporarily fatigued, especially if you listen to them for an extended period (hours) when you first start using them. If you felt fatigued, I would recommend using them for a much shorter period while you are getting used to them and ensure you are well-hydrated.
Maya Mendoza is a published author of 3 personal development books. She has run an NLP / EFT Practice for 29 years helping clients transform problems into personal power. Maya is also a accomplished copywriter and well known Digital Marketing & Social Social Media Strategist - Specializing in Google+ for business. She was named "best marketing consultant" in Glasgow, UK in 2013.  
Since the beginning of this year, I’ve been doing meditation with the help of audio-beat technology from a well-known brand, which I thought was a bit expensive. But, at least it gave me an insight into how the mind could and would give me an edge in solving most of my problems. From February, I decided to double the dosage to that which was recommended by the firm as I was desperate for a cure.
In fact, you can use an audio, as a beginner, that takes your brain to the same places that have been recorded in the brains of 30-year monastic Buddhist monks. When you start doing this, you begin to play around with “benefits” and “effects” that lie solely in the realm of consciousness itself. These benefits are also profound, yet not measurable or provable except through your own subjective experience.
Sir, am a user of subliminals from last 3 months. I’ve used subliminal with and without binaural beats.i found it more effective without binaural beats.and i got results too. But from last few weeks am listening to few subliminals with binaural beats.i donno why ..but i started feeling severe pain on my head and feels too tired and drowsy. I thought its because as it works. But my condition was getting worse. And also I started having fear and scary dreams. I started feeling like too stressed . I listen to 6 subliinals for 6 subjects a day. I read in a website its not a problem to listen 6 subjects a day.and i listen 6 subs for one hour each too…but in the starting i was happy with my results and subliminals.but now am getting scary dreams ..peaceless and fear. Why is this sir. Plse help me…but i love to use subliminals again as i got results. But am scared now. And plse also tell me sir if its okie to use subliminals without binaural beats?? Will they have same effect?? Help me sir…

First of all, thank you for a most remarkable achievement. I have tried products in the past that purported to synchronize meditation-level brain waves — usually overlain by sappy new-age music composed by non-composers — and was invariably disappointed. However, I have been using your Equisync II and Equisync III recordings for a few weeks now and the results are truly astonishing and live up to the claims on your website.
Binaural beats require two separate tones from two sources that are combined inside the listener’s brain to form the target tone. The lower frequency sound is called the carrier tone, and it is combined with a higher frequency sound known as the offset tone. Because of this, binaural beats must be listened to with stereo headphones or the effect is lost. Binaural beats create a hypnotic effect, but they are not the most effective tool for brainwave entrainment, and binaural beats are often ineffective for people with hearing loss.
No side effects have been reported from brain entrainment use.  Most producers of the technology warn against the use of brain entrainment by children under age 18, people with seizure disorders, and pregnant women.  Studies have not been conducted on these populations to date.  Additionally, (and this goes without saying) it is suggested that you do not drive while listening to brain entrainment due to the relaxing effect.

Different people have different requirements when it comes to frequency changes in the music and it's quite impossible for us to anticipate them all. We would need to produce so many different variants of all our music productions that it would be impractical to manage and confusing for our customers. For example, if we were to start raising the frequency from theta up to alpha between the 50-60 minute mark of a piece of music, this would be useless to someone who used the music for a guided meditation that was only 45 minutes long. In the early stages of the development of our brainwave entrainment music we had so many different requests from different people that we could only opt for the simplest solution, which is to use a consistent frequency throughout. It might not be the absolute "perfect ideal", but this is still a very effective technique and the feedback we've received on our brainwave entrainment music has always been exceptionally positive.
The same goes for brainwave entrainment.  You can’t just listen to an audio as many times as you want and expect that more is always better.  In a very real way, you are “exercising” your brain.  You are pushing it to build new neural pathways, to communicate with itself in new ways, and to adapt to a new kind of mental stimulation.  This is incredibly good for you, but there is a limit that you must observe.
Hi Ulka, thanks for your compliment on my article. Unfortunately, I haven’t come across any studies or much discussion about the problem with habituation and isochronic tones and how to overcome it. The consensus among experienced users is to regularly change the frequencies and music soundtracks you listen to. Adding music to the tones does change the waveform you are stimulated with, so that’s one of the main reasons why I provide different soundtracks for my isochronic tones sessions. I have released some tracks which use amplitude modulations in the music, instead of isochronic tones. It might be worth giving them a try if you haven’t already. I have them in a playlist on YouTube https://www.youtube.com/watch?v=Lj5tHl2cuWw&list=PLveg0IEcZWN6OIRZyLkv0BJADY7Q6xFCl.
Theta waves also have been observed in moments when a person recalls information from the past, and this may be what links them also to improvement in learning ability. We also experience theta waves when we go into automatic pilot mode, such as when doing a repetitive task like driving a familiar route where the mind become disconnected while you still drive safely toward your destination.
However, yoga and meditation take time to learn and master, and until the student becomes proficient, progress can be slow and frustrating, leading many people to abandon the effort before they see the benefits. Brainwave entrainment has the potential for helping a person enter the relaxing and rejuvenating mind-states brought about by yoga and meditation without the learning curve and time needed for mastering these other techniques. Brainwave entrainment may even facilitate learning other mindfulness methods by helping a person achieve success faster and more reliably. 
Another small scale study with 30 children were entrained with a starting frequency of 14 Hz and ramped up to 40 Hz. Following the excitatory-based protocol, they were then given a protocol that started at 40 Hz and decreased to 14 Hz over 6 weeks. The results indicated that the children significantly improved in arithmetic abilities based on the WISC-III.
Rudy's primary work is on Alzheimer's. In this disease, beta amyloid proteins form plaques in the brain and kill nerve cells eventually leading to dementia. Research from Washington University School of Medicine in St. Louis shows that when people's brains are in a Delta brain wave state, beta amyloid production in the brain ceases and the toxic material is cleared away. One thought is to explore the possibility of using brain entrainment technology to help treat Alzheimer's, but at this point all it is being used for is to help people meditate, relax and dream instantly and effortlessly.
The activity of neurons generate electric currents; and the synchronous action of neural ensembles in the cerebral cortex, comprising large numbers of neurons, produce macroscopic oscillations. These phenomena can be monitored and graphically documented by an electroencephalogram (EEG). The electroencephalographic representations of those oscillations are typically denoted by the term 'brainwaves' in common parlance.[4][5]