But again, when it comes to subjective experience, and mental evolution, I would have to caution you to take what anyone says with a grain of salt.  Obviously people want to sell these products.  There are some good ones out there and there are some bad ones out there.  There are differences in quality, as well as differences in intent with how the audios are to be used.
Unlike many traditional therapies for dealing with stress, anxiety, depression or cognitive impairment, entrainment does not require a focused effort from the person having the therapy, as the brain instinctively follows the frequency. This makes it a much more effective therapy for managing some of these challenging conditions, by automatically inducing a sense of relaxation and a reduction in negative physical and emotional patterns.
If the further development of consciousness and awareness is your ultimate goal, there really is no substitute for actual meditation, of which many techniques are the result of thousands of years of human endeavor and accumulated knowledge and experience. Sure, it's not as easy as putting on headphones and pushing a button, but achieving authentic inner peace and relief from the stresses of human existence will mean so much more to you when earned through the time-tested route of traditional meditation. (Plus, once you learn to actually meditate, you can do it anywhere anytime without having to rely on being plugged in to something!)
When making an educated decision on what product is best for you, it is important to have a general understanding of how the technology works, and what the benefits are of visiting the specific brainwave states.  Please click the link to visit a more detailed article –  How Does Brainwave Entrainment  Work, and the benefits of Alpha, Theta, Delta, and Gamma brainwaves.
Over the past few years, brainwave entrainment products have made a great rise in popularity, reaching more people than ever before and peaking their interest with the many benefits ensured. We now have a continually expanding pool of options to choose from, as well as more information and scientific research on the subject than in the past.  Brainwave Entrainment audios, and the products being made with this technology are literally changing the game in the personal development field, and have become one of the largest catalysts in our recent evolution as a human race.  In fact, these audios may be one of the main contributing factors in unlocking the potential to tap into the untouched 98% of our brains that we are currently not using.
But here is where I’d like to chime in my own two cents.  As a user of brainwave entrainment products for over 8 years now, you would obviously have to guess that I think this technology is fabulous.  Even my earlier experiences with brainwave entrainment technology using less refined binaural beats were nothing short of miraculous for me.  It’s a very fascinating experience to go from not being able to meditate at all to being able to sit with your eyes closed and headphones on and effortlessly slip down into deep brainwave states that were previously only reserved for years-long experienced meditators.
Beta is the most common brain wave pattern: Beta brainwaves are produced when we are wide awake, alert, active and engaged in mental activity, usually involving more the rational, reality-oriented left hemisphere of our brain. When beta wave activity becomes very intense, our brain hemispheres become less synchronised. Beta state is required to function properly in your everyday life.

MindMachines.com specializes in providing theraputic tools for relaxation, enhanced learning, mind power, biofeedback, neurofeedback, high tech meditation and personal achievement. We have been in continuous operation since 1990, with satisfied customers in over 100 countries. We understand brainwave technology and know how to help you get the best results using light and sound therapy using our personal and professional light sound machines and brainwave entrainment technology instruments.  By combining competitive pricing and customer-friendly service Mind Machines will be your personal relaxation superstore. We only carry the finest selection of light and sound machines including: the Mindalive (D.A.V.I.D.) Delight, DAVID Delight Pro with CES and Alert Pro with CES light and sound instruments; the Proteus light and sound machine, Procyon brainwave synchronization, Thoughtstream biofeedback machine and neurofeedback training as well as dowloadable MP3’s, brain wave session files and beyond!
I am fortunate to be working with Deepak Chopra, M.D., and Dr. Rudy Tanzi, co-authors of the bestselling book Super Brain, on a technology called Brain Wave Entrainment. Deepak is very well known, but Rudy is an amazingly interesting person as well. He is the Kennedy Professor of Neurology at Harvard Medical School and Vice-Chair of Neurology at Mass General Hospital. Rudy co-discovered three of the four original Alzheimer's genes and today runs the Alzheimer's Genome Project. He also plays the keyboards, including, at times, for Aerosmith. He is kind of a real life "Buckaroo Banzai."
The good news is there are loads of guided meditations which will not only take you into theta brain waves, but will make you feel good about yourself at the unconscious level too. These are some of my favourite types of brainwave entrainment - and you can get them on topics such as money, confidence, creativity, success, relationships, weight loss, smoking and more.
Because the brain filters and interprets reality in a split-brained way, we tend to see things as separate and opposed, rather than as connected and part of the oneness spoken of by the great spiritual teachers (and, in the last few decades, by quantum mechanical physicists). Thus, at a deep level, the dual structure of our brain, in conjunction with brain lateralization, predisposes us to see and experience ourselves as separate from, and often in opposition to, the rest of the world—instead of experiencing the elegant interconnectedness between us and everything else. Our childhood associations and programming build on this inborn tendency by training us to seek this and avoid that, to move toward pleasure and away from pain, to do good and not bad, and so on. The greater the lateralization in the brain, the greater the feelings of separation—and the greater the feelings of separation, the greater the fear, stress, anxiety, and isolation.
Theta brainwaves in the frequency range of 6 to 9 hertz are known as thalpha waves because of their proximity to alpha waves. They are seen during states of high suggestibility, during hypnosis, and during paranormal experience and are also connected to an increase in human growth hormone (HGH) levels and higher blood flow to the brain. Theta brainwaves sit between the realms of the subconscious and conscious mind, making them an especially useful brainwave state for developing creative thinking, working through emotional problems, and integrating subconscious and conscious experience. 
"I'm not writing with a question, but to THANK YOU for these CDs. I originally bought The Meditation Program with the intention of returning it, believing it to be nothing more than just 'another piece of hype.' Wow, I was wrong. This was the turning point in my life. You gave me strength, and stability, and literally changed everything around. I feel GREAT, and it's thanks to YOU. Thank you, thank you, THANK YOU for The Meditation Program CDs. I am a true dedicated customer of yours!"
In 1984 medical researcher Dr. Gene W. Brockopp published a paper making several conclusions of audio and visual entrainment (AVE). Such conclusions were that hemispheric synchronization caused by AVE is related to increased intellectual functioning, practiced use of AVE overtime leads to a cumulative effect, and AVE may result in the recovery of early childhood experiences.
 Theta brainwaves are the next level down from alpha, at a range of 4Hz-8Hz. These brainwaves commonly occur just before sleep, or in the lighter stages of sleep. They also occur while you are day dreaming, or when you experience a strong emotion. It is not so common for an adult to produce prolonged theta brainwaves unless they are an experienced meditator, or perhaps deeply involved in an intuitive art such as music or painting. A dominant theta brainwave state is one of deep relaxation (deeper than alpha) and natural healing. In prolonged dominant theta states, the brain’s sodium/potassium ratio resets and balances itself, curing mental fatigue, and improving the brain cells ability to transport and exchange neuro-chemicals. Without the means of deep meditation, or brainwave entrainment technology, this benefit would only otherwise come from sleeping or napping.Theta is known as the one of the best states for communication with the subconscious mind.

"I have been using Quantum Mind Power for two weeks and today I feel that although the changes are subtle, I have been able to overcome many roadblocks in my personal life. I have ADHD and have been taking Adderall for 7 years, recently I decided that I need to stop and have cut my dosage in half with the intention of completely stopping within a month.  I have also just started teaching Pilates as a second job.....
Alpha (12hz – 8hz) – Awake, but deeply relaxed. Simply closing your eyes will produce alpha brainwaves. This category is associated with daydreaming, visualization, imagination, light meditation. Brainwave expert Anna Wise called the alpha range the bridge between beta and theta. (More information can be found in Wise’ book The High-Performance Mind)
They are a useful and effective tool that allow you a structured means in which to entrain your brain into a desired, new brainwave state using an intended set frequency range of the audio track. Frequency ranges for desired sleep, recovery and deep meditation states to different/higher frequency ranges for performance “flow-states” and high-level focus and calculation.

The training process allows you to consciously access deeper levels of your brain and consciousness. Your whole brain power and function expands. You become intuitive, relaxed yet focused, creative, your thoughts become clearer and information processing improves more and more. The left and right brain hemisphere synchronizes and you'll start using the full power of your left (analitycal - logical - Intelligence) and right (creativity - imagination - visualisation) hemispheres together. To say that this helps in all imaginable areas of your life is an understatement. You'll also begin to discover deeper realities beyond the physical. You become happier, more relaxed and balanced.
Generally, the established brain entrainment technology has been to use various static levels, lowering the carrier frequency of the binaural signals over time. By doing this, you basically increase the resonant power of the carrier frequency to resonate more deeply with the resonant frequency of the brain and the nervous system. This process pushes the nervous system over time. The limitation I find with this system is that it takes a static approach, in the sense that it gives the nervous system the same degree of stimulation day in and day out. The idea here is that if you keep whamming your nervous system with the same stimulation on a daily basis, it will eventually kick in and learn. Then your nervous system and your brain will jump to the next level.
Leap over obstacles and hurdles, easily – Nothing worth having is ever easy. Everyone faces problems. The difference is, how you handle those problems. Imagine if you never even see them as problems to begin with... if it's just easy, somehow, to envisage simple solutions to hurdles and enjoy the challenge. Successful people thrive on challenges... you could begin to experience the very same rush!
Transparent Corp's Research Area is arguably the most comprehensive resource for collated brainwave entrainment research.   Update: the main research area on Transparent Corp's website is currently being updated, so it is offline.  However, you can still access their peer-reviewed research paper as a PDF here: “A Comprehensive Review of the Psychological Effects of Brainwave Entrainment“.

In the average person, the activity of one brain hemisphere is dominant over the other, called brain lateralization. This hemispheric imbalance leads us to experience the world in a black and white way, perceiving separation over connectedness. When brainwave entrainment is used to synchronize brainwave activity in both hemispheres simultaneously, a person can more easily integrate information from all parts of the brain and solve problems with greater intelligence and sensitivity.
Theta waves have another interesting characteristic. The Earth has a measurable resonance of 7.83 hertz known as the Schumann resonance. Because the Schumann resonance is a constant background frequency surrounding all life, it may play a special role in biological activity. The Schumann resonance frequency falls within the range of theta brainwaves and may have something to do with why these brainwave frequencies are so powerful. 
Neural oscillations are rhythmic or repetitive electrochemical activity in the brain and central nervous system. Such oscillations can be characterized by their frequency, amplitude and phase. Neural tissue can generate oscillatory activity driven by mechanisms within individual neurons, as well as by interactions between them. They may also adjust frequency to synchronize with the periodic vibration of external acoustic or visual stimuli.[3]
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