Going back to the technology, the simple claim of brainwave entrainment is that, by listening to these audios, usually with stereo headphones and eyes closed, your brain will be naturally and effortlessly led into a specific brainwave state as designated by the maker of the audio (ie: it could be alpha, theta, delta, gamma, etc., depending on what the audio is designed to do.)  The other most basic claim is that when listening to these audios, the right and left hemispheres of the brain synchronize and you experience whole-brain functioning.
In the average person, the activity of one brain hemisphere is dominant over the other, called brain lateralization. This hemispheric imbalance leads us to experience the world in a black and white way, perceiving separation over connectedness. When brainwave entrainment is used to synchronize brainwave activity in both hemispheres simultaneously, a person can more easily integrate information from all parts of the brain and solve problems with greater intelligence and sensitivity.
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When the brain is stimulated with pulsed sounds (neuroelectrical activity via the nerves originating from the ears), the overall activity of the brain will respond to and align with these pulses. By selecting the desired rate, the brain via the frequency following response (entrainment) can be naturally induced towards the selected brainwave state.

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When you listen to binaural beats/tones, you are actually listening to two slightly different pitched frequencies. Each frequency goes to each of your ears independently. When this happens your brain responds by creating a third tone, making up the difference between the two frequencies. This shift in frequency then shifts your brain’s consciousness and changes your state.

The Delta waves range from 1-3 Hz; these frequencies can assist in enhancing deep sleep. They also play a big role in boosting the immune system to facilitate natural body healing. The Theta waves have a frequency that ranges from 4-7 Hz. In turn, this brain state can enhance deep relaxation and is known to assist individuals who have poor memory. They are the best frequencies to use if you want to focus or meditate.
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Theta waves have another interesting characteristic. The Earth has a measurable resonance of 7.83 hertz known as the Schumann resonance. Because the Schumann resonance is a constant background frequency surrounding all life, it may play a special role in biological activity. The Schumann resonance frequency falls within the range of theta brainwaves and may have something to do with why these brainwave frequencies are so powerful. 

 Audio-visual entrainment (AVE) is an effective tool for dissociating the depressed/anxious person out of his/her destructive thoughts. Even with increasing anxiety, AVE has been shown to reduce heart rate … reduce jaw tension from stress … increase blood flow in the eyes … and increase peak-alpha frequency … Many homes have two to three [AVE] systems in them for family members to use following a stressful, tiring day in the modern world. 

Isochronic tones are the most recent and advanced method for brainwave entrainment audios. With isochronic tones, the same intensity is used for all tones, but they pulsate on and off at different rates. The speed, pattern, and rates of these tones can be changed and altered throughout the recording, and the brain will follow them into desired states. The use of isochronic tones opens up the ability to lead the brain into highly specific states, at specific speeds and intensities. This has opened up the doorway to producing both dominant and subdominant waves(i.e. an alpha brainwave state with subdominant theta waves), and the ability to lead the brain through different waves, at specific speeds (i.e. holding the brain in an alpha state for 10 minutes, then dropping it through theta for 20, and holding it in delta for five before bringing it back into alpha at the end of the recording.) This allows thousands of different possibilities in training the brain, and also makes the process of listening to these types of audios more natural, and more powerful. 
Brainwave Entrainment is the process of synchronizing the brain to specific frequencies and patterns embedded in audio tracks. These frequencies correlate to specific emotions, feelings, and even energy levels. Using nothing more than sound, Brainwave Entrainment can enhance creativity, change moods, and even alter behavior like sleep and energy levels.

Slower still are theta waves. Theta is best known as the brain wave state of dreaming sleep, but it is also associated with a number of other beneficial states, including increased creativity, some kinds of superlearning, increased memory abilities, visionary experiences, and what are called integrative experiences (where we make broadly-based positive changes in the way we see ourselves, others, or certain life situations).

Although the binaural beats / music / downloads on this site contribute to wellness, they are not intended as a replacement for medical or psychological treatment. No medical claims are intended express or implied. Despite the fact that all statement made on this website are supported by research, no statements have been evaluated or approved by the U.S. Food and Drug Administration or any other international governance responsible for health care.

The brain will entrain to the strongest stimulus. If you combine binaural beats with isochronic tones, your brainwaves will entrain to the isochronic tones. If anything, when you combine the two I believe it makes the track less effective because it makes it harder for the brain to decipher between the two and synchronise to a single beat. There are lots of websites with compelling marketing about the benefits of combining the two together in some funky way, but I haven’t seen any research or lots of anecdotal feedback even to suggest it’s effective to combine them.

A study by Tina Huang, PhD, and Christine Charyton, published in the September 2008 issue of the journal, Alternative Therapies examined the results of twenty previous studies measuring the effectiveness of brainwave entrainment for improvements in cognitive dysfunction and deficits, stress reduction, pain management, migraine and headache control, pre-menstrual syndrome, and behavioral difficulties, and all showed significant improvement in symptoms using entrainment techniques.
But here is where I’d like to chime in my own two cents.  As a user of brainwave entrainment products for over 8 years now, you would obviously have to guess that I think this technology is fabulous.  Even my earlier experiences with brainwave entrainment technology using less refined binaural beats were nothing short of miraculous for me.  It’s a very fascinating experience to go from not being able to meditate at all to being able to sit with your eyes closed and headphones on and effortlessly slip down into deep brainwave states that were previously only reserved for years-long experienced meditators.

Gamma brainwave states are the most rapid in frequency. Gamma has long been considered the brainwave that is able to link and process information from all parts of the brain. It is the frequency that brings with it the ability to process large amounts of information in relatively small amounts of time. Think of generating more Gamma activity as getting a processor upgrade for your brain.

In fact, you can use an audio, as a beginner, that takes your brain to the same places that have been recorded in the brains of 30-year monastic Buddhist monks. When you start doing this, you begin to play around with “benefits” and “effects” that lie solely in the realm of consciousness itself. These benefits are also profound, yet not measurable or provable except through your own subjective experience.

Biofeedback enhancement: In 1981, researcher Arturo Manns discovered that 15 minutes of stimulation with isochronic tones enhanced biofeedback protocols for bruxism (grinding of teeth). They did this by increasing muscle relaxation superior than standalone biofeedback. Brainwave entrainment is different from biofeedback in that it does not allow the person to consciously control their brainwave state.
EquiSync’s design is based on the 100’s of studies performed on the effectiveness of brainwave entrainment technology, and 1000’s of studies on the powerful benefits of meditation. If you are interested in better understanding the power of this technology and rapidly expanding field of research, then here is a very abbreviated bibliography, a very small sample of the studies out there:
In general, we are accustomed to being in the beta brain rhythm. We are in a Beta brainwave pattern when we are consciously alert. It is the default and dominant brainwave for most of us most of the time. We are in Beta when we feel agitated, tense, hurried, pressured, afraid and stressed. The frequencies range from 13 to 60 pulses per second in the Hertz scale.
The brain is composed of millions of specialized cells called neurons. Neurons send signals to other neurons using electro-chemical messengers called neuro-transmitters that attach to receiving sites located on the neurons themselves. There is a space between the end of the neuron and the receptor called the synaptic gap. As neuro-transmitter chemicals move across this gap, a small electrical charge is created. 

Brain Sync Brainwave Technology is the simplest, most affordable way to directly tap into your higher potential and unleash your power to think, create, heal and to change. There’s no training necessary, no need to travel anywhere, or spend hundreds of dollars on complicated home training programs that take up a lot of your valuable time. Just 30 minutes a day will bring outstanding results. When your brain is in balance your ability to think, learn, create and recall is remarkably enhanced. Perception expands, memory improves and you can concentrate more easily. You sleep better and are more resiliant to stress. A balanced brain brings freedom from fear, worry and even addictions that have stood in the way of you experiencing more fullfillment and joy.
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The functional role of neural oscillations is still not fully understood;[6] however they have been shown to correlate with emotional responses, motor control, and a number of cognitive functions including information transfer, perception, and memory.[7][8][9] Specifically, neural oscillations, in particular theta activity, are extensively linked to memory function, and coupling between theta and gamma activity is considered to be vital for memory functions, including episodic memory.[10][11][12]