The pitch frequency measures and describes what a beat sounds like, i.e. does the isochronic beat have a deeper bass sound, or is it high pitched and sharper sounding? The beat waveform frequency describes how many times the beat is repeating per second, i.e. how fast it is beating. You don’t really need to concern yourself about the pitch frequency, as that doesn’t have a direct influence on brainwave entrainment and doesn’t play a part on the measurement on an EEG. I only mentioned it because you were referring to humans not being able to hear below 20Hz. I change the pitch frequency just to suit the mood of the track. For tracks that are to be relaxing, for meditation or sleep, I tend to use a lower pitch frequency so it sounds deeper and more relaxing and I never have that lower than 100Hz. For an energizing, high focus track I might use a more higher pitched 200Hz isochronic tone, because that is sharper sounding and less likely to make you feel sleepy. That’s all you really need to know about the pitch frequency.
Recently developed entrainment software has been designed to correct specific imbalances in hemispheric activity associated with undesirable mind-states. For example, people suffering with depression often have more activity in the right hemisphere, and specially designed brainwave music decreases this activity while increasing activity in the left hemisphere, reducing depression.
Much of what is currently written about brainwave entrainment, especially on the internet, is simply … incorrect.  It seems par for the course that when something of huge value is discovered as a potential ‘internet product’ that it is going to be marketed within an inch of it’s life. And often with less than stellar regard for actual science, research, or factual knowledge. 
I came to the conclusion that it is not necessary, from what I’ve read in the books of numerous spiritual teachers as well as from my own experiences, where some of my most profound leaps in consciousness actually came when I wasn’t struggling. Although there were times when I had to put forward effort, my meditation practice and my spiritual practice really seemed to gain momentum when my heart and my devotion became so deeply engaged that it was no longer merely a discipline, but a profound love affair that was moving me along. Some of my biggest leaps in growth actually came about almost effortlessly.

In general, we are accustomed to being in the beta brain rhythm. We are in a Beta brainwave pattern when we are consciously alert. It is the default and dominant brainwave for most of us most of the time. We are in Beta when we feel agitated, tense, hurried, pressured, afraid and stressed. The frequencies range from 13 to 60 pulses per second in the Hertz scale.

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By the end of just a few short days (3 or 4 of use), my constant “on edge” feeling completely dissipated. I had changed my lifestyle drastically to a very low-stress environment. All feelings of anxiety disappeared rapidly, but I was still experiencing something “physical.” I had trouble explaining it to anyone. I lashed out immediately at the slightest frustration. I tried to explain to those around me that it was something physically happening in my brain, but they were skeptical. Within less than a week of using the EOC cd’s, I noticed my tolerance level for dealing with people and situations had increased tremendously.
We’ll use Holosync® to place you in an alpha brain wave pattern, that of focus, concentration, and accelerated learning. You’ll become completely absorbed in whatever you’re reading—or, for that matter, in anything you do requiring focus and concentration. And, you’ll remain refreshed even after hours of concentration. Quietude™ will dramatically increase your productivity and learning ability.
Hi Et, In all the feedback and studies I’ve read and looked into over the years, I’ve seen lots of feedback from people talking about how they don’t like the sound of the tones, or they find them irritating in some way. Unfortunately, there doesn’t seem to be any particular reason why one person likes it and the next doesn’t. It’s a bit like normal music, one person’s sweet symphony is another person pneumatic drill. It’s common for people to find it weird and maybe annoying at first, which is how I felt in the beginning. But usually after a few listens you can start to get used to it and appreciate the sound, and especially the feeling it gives you. Personally, I think it can help if you try to embrace the sound, psychologically speaking beforehand. It can also help to have the sound playing at a very low volume, to begin with, then building it up as you get more used to it.
No side effects have been reported from brain entrainment use.  Most producers of the technology warn against the use of brain entrainment by children under age 18, people with seizure disorders, and pregnant women.  Studies have not been conducted on these populations to date.  Additionally, (and this goes without saying) it is suggested that you do not drive while listening to brain entrainment due to the relaxing effect.
This is good to understand because this is another area where people can make huge promises that may or may not be true. Even in this realm, there is a level of practicality that can be followed. Even meditating at the rate of a super-human monk is not going to “magically solve all your problems”. This technology cannot pick negative beliefs out of your head and implant positive ones just by influencing your brainwaves. It cannot just make you a different person.
"I have been using Quantum Mind Power for two weeks and today I feel that although the changes are subtle, I have been able to overcome many roadblocks in my personal life. I have ADHD and have been taking Adderall for 7 years, recently I decided that I need to stop and have cut my dosage in half with the intention of completely stopping within a month.  I have also just started teaching Pilates as a second job.....
The specific benefits and claims from this technology are often disputed and considered scientifically questionable. One problem is that there are few experiments that have utilized brainwave entrainment for the purpose of treating a specific psychological ailment (e.g. insomnia). And the experiments that have been conducted are largely backed by corporations that sell the software; hence it could be speculated that there are conflicts of interest.
The implications and potential benefits of brainwave entrainment technology are staggering, and a seemingly infinite amount of doors have been opened to be explored.  This technology is highly useful in the self-help/personal development field in a variety of ways.  It can also be used to enhance NLP and hypnosis recordings to make the mind more receptive to suggestion.  Brainwave entrainment can be applied to help people fall asleep, to improve focus and concentration, or to relax.  Recent and modern experiments are also being held to see if brainwave entrainment may help  to treat and/or cure mental “disorders” such as depression or ADD.  One of the most common and popular uses of brainwave entrainment is to effortlessly induce deep meditative states.

  1. You'll access powerful states of thought on-demand. When your mind is trained in this fashion, over time, this state of relaxation... the ability to detach yourself from emotional conflict... think creatively and "out the box"... react faster, and more fluidly... and adapt the same powerful, mental modes accessed by the most successful people will become second nature to you. You'll own them as your own.
In addition, Western culture reinforces thought and communication styles associated with the left brain hemisphere, which controls logic, language, and linear thinking in a majority of people, as opposed to the right hemisphere which controls brain centers for emotional, intuitive, creative, and non-linear thought processes. Note that a significant minority of people has the opposite hemispheric dominance than the majority of people.
Audio-visual entrainment (AVE) is an effective tool for dissociating the depressed/anxious person out of his/her destructive thoughts. Even with increasing anxiety, AVE has been shown to reduce heart rate … reduce jaw tension from stress … increase blood flow in the eyes … and increase peak-alpha frequency … Many homes have two to three [AVE] systems in them for family members to use following a stressful, tiring day in the modern world.
Participants in the included studies were children and adults, either healthy or with conditions such as learning disabilities, attention deficit hyperactivity disorder, migraine, stress, anxiety and myofascial pain. Interventions included single, alternating, ascending or descending frequencies of photic or auditory stimulation or audiovisual entrainment selected either by the participant or by the investigator. Nearly half the studies used single sessions and the rest used multiple sessions ranging from nine to 100. Length of session varied from 0.5 seconds to 60 minutes. Frequency of session varied from twice daily to weekly. Outcomes reported in the review included cognition (including verbal skills, performance skills, attention, memory and overall intelligence/achievement), short- and long-term stress, pain, headache/migraine, mood, behavioural problems and premenstrual syndrome (PMS).
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