This is the reason why I stress that one should ALWAYS read the instructions provided by the brainwave entrainment product creator, and always do their due diligence in researching the source of any products they purchase. When using a high quality product, these instructions are clear, precise, and always backed up by an extensive network of support and additional information. The product creators who have put in the necessary amount of effort and time to come up with a high quality product always make sure that you don’t get it wrong. 

In fact, there is more to answering this question than meets the eye. As someone who’s also been skeptical enough to do the research, I am more than happy to explore the issue in great depth. The important thing to address here is what have you been told that Brainwave Entrainment would do?  Depending on whose site you’ve landed on you may have been promised different things.  The promised benefits of this type of product are a long list, and more things are still being added to it.  You may have been told that brainwave entrainment would help you meditate deeper, and rocket launch your spiritual evolution from doing so.  You may have been told that it would help your brain release positive neuro chemicals and anti-aging hormones that would improve your health and help you feel more positive emotions, overcoming anxiety, and you also may have been told that listening to brainwave entrainment on a regular basis would help your brain evolve, building a higher threshold to mental and emotional input, growing neural pathways, and synchronising the two hemispheres of the brain.
Miscellaneous reports have also been made about the advantages of brainwave entrainment with the reviews of numerous users stating that the it can assist in increasing sex drive. Research shows that relaxation, meditation, and good self esteem ensures normal body functions. Furthermore, the brainwave entertainment allows your body to flow in rhythm with the beats therefore if your brain accepts and blends with certain frequencies, this could account for the enhanced sex drive.
PPPS. You won’t BELIEVE the amazing change that YOU are about to experience. I’ve seen thousands of individuals undergo powerful shifts in their consciousness as a result of using this program. It’s EMPOWERING, and it’s available right now after 10 years of intensive testing and refining. Discover the magic for yourself! Purchase the CD version, or the download version!
Theta waves have a frequency between 4 and 7.5 hertz, making them slower than more wakeful alpha but faster than the dreamless slumber of delta. Theta brainwaves are the frequencies of nighttime dreams and REM sleep when the brain goes through bursts of activity and eye movement. People also experience theta waves in a state of light sleep, deep relaxation, during meditation and prayer, and when daydreaming. Theta waves produce an experience of inward wakefulness where we become disengaged from the outside world while engaging in inner activity. At the lower frequencies of theta, sleeping states are experienced, and at the higher range of frequency, awake relaxed states are experienced. 
Hi EJ, at the moment, there hasn’t been any research to give an indication of how long you should or shouldn’t listen for. Over time, I’ve seen people use my tracks for longer and longer. I started off providing 30-minute study tracks, but through demand, I extended them to 3-hours. I know from the many thousands of comments I’ve had on YouTube that a large number of people play those 3-hour tracks on repeat, or listen to different ones, one after the other throughout the day. I’ve also seen apps where you can play tracks like mine on continuous repeat. So it’s common for people to listen to them all day while they are studying.

Don’t let someone fool you by making this sound overly technical, scientific, or too good to be true. It can truly change your life! It changed mine in a huge way. That’s why I’m so passionate about it! But it isn’t a “magic pill” that will effortlessly solve all your problems. I truly think this technology is nothing short of a miracle, and is on the very edge of the future in scientific ways to influence consciousness, personal development, and success in life, but it is also still practical, and worth exercising some discrimination and skepticism when making a decision on where to spend your money.
Brainwaves, or neural oscillations, share the fundamental constituents with acoustic and optical waves, including frequency, amplitude and periodicity. Consequently, Huygens' discovery precipitated inquiry[citation needed] into whether or not the synchronous electrical activity of cortical neural ensembles might not only alter in response to external acoustic or optical stimuli but also entrain or synchronize their frequency to that of a specific stimulus.[16][17][18][19]
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