The brain has two hemispheres that operate somewhat independently from one another. The two hemispheric structures of the brain are connected by a large nerve, called the corpus callosum, which sends information back and forth between the two sides of the brain. In most people, the left hemisphere controls language, logical thinking, and analytic processes and the right side contains the centers for emotion, intuition, and non-linear creative thinking.
Research shows that parts of the brain and eventually large areas of the brain begin to resonate sympathetically with this "phantom" binaural beat. This is known as the Frequency Following Response. Subsequent research determined that a binaural beat frequencies drive brain activity into specific brain states. Thus, effortlessly and naturally, your brain activity slides into rhythm with this binaural beat, becoming organized and coherent. Within minutes, the sound frequencies start to balance the left and right hemispheres of your brain – creating a remarkable state called hemispheric synchronization and driving the electrical activity of your brain into powerful states, normally unattainable. Flashes of creative insight, euphoria and a deep sense of calm is often accompanied by this extraordinary brain state.
So often it is presented as such a highly scientific technology that can only be created by “experts”. Buzz words like “scientific”, “certified engineer”, “frequencies”, “cortical evoked response”, “anterior brain activity”, are used to make it seem over-complicated, and pseudo-scientific pictures of “data” and “brain readings” are pasted all over sites to further qualify claims of how powerful and amazing these people’s product is.
Meditation enhancement: There are several companies that sell brainwave entrainment sessions specifically designed to enhance meditation. The sounds provide a stimuli to focus on during the meditation, and the brain waves naturally shift towards the frequency provided. Whether meditation is actually enhanced by brainwave entrainment is a subject of debate. However, advanced meditators commonly experience brainwave synchronization – which the right and left hemispheres display the same frequency brain waves.  While there are scientific benefits of meditation, it is unclear as to whether they are enhanced, hindered, or unaffected by adjunctive brainwave entrainment.

These are lower frequency waves: The state is generated when our thoughts are really not concentrated and our minds wander freely, or we are in a relaxed state such as meditating or daydreaming. We also experience Alpha Brainwaves when we are gently busy with routine tasks like pottering in the garden, taking a shower, putting on makeup, doing light housework. Alpha is considered to be the bridge between the conscious mind and the subconscious mind.

Maya Mendoza is a published author of 3 personal development books. She has run an NLP / EFT Practice for 29 years helping clients transform problems into personal power. Maya is also a accomplished copywriter and well known Digital Marketing & Social Social Media Strategist - Specializing in Google+ for business. She was named "best marketing consultant" in Glasgow, UK in 2013.  

Really great stuff here, man. Well done! Without taking anything away from the article it would have been great to have under one “roof” similar information about hypnotherapy and subliminals. I invested quite a lot in buying binaural cd’s but after reading your material I think that for short term effects isochronic tones rather than binaurals are the technology to go for now. For longer lasting and possibly permanent effects I’m not sure whether I should go for hypnosis or subliminals (or both). An article as well written and comprehensive as yours but focusing on hypnosis vs subliminals would have completed the circle for me. The stuff I’ve read so far on binaurals vs isochronics hasn’t really done it for me. Any chance you could give it a shot?
Brainwave entrainment represents a way of using technology to take our meditation and our spiritual practices into territory that has previously been very difficult, if not impossible, for us to venture into. My inspiration for creating the Profound Meditation Program 3.0 was not about just adding binaural beats or isochronic tones to music, using conventional audio entrainment methods to create brainwave patterns, and say, “Hey, this is the next big thing!” To me, it is all about what we can do—even if it’s pulling from way outside of the box—to enable such a profound coherence that we can go to meditative depths that have been practically out of reach. With the Profound Meditation Program 3.0, I wanted to do something that hadn’t been done before, taking the technology to the next level.
Additionally, most of the studies have been conducted with extremely small samples and the touted benefits are vague. When studying the effects, it would be beneficial to hook each participant up to an EEG, note initial brainwave activity, then post-entrainment, note any changes. Although certain conditions share similarities in brainwave activity, this is clearly not always the case.

I’ve experienced all sorts of internal effects, ranging from feeling “high” to losing all awareness of my body, to seriously feeling like my head was turned completely backwards, only to just have to open my eyes to find it facing straight forward where I left it, to drifting into transcendent states of mind that can hardly even be described with words.
Besides, Holosync® users look forward to their listening session because the experience is wonderful, and you feel so good afterwards. But still, you do have to be willing to actually use the program. If you aren’t willing—if you don’t think the incredible mental, emotional, and spiritual benefits of this program are worth the time commitment—this isn’t for you.
Both brainwave entrainment and neurofeedback deal with brainwaves, but the similarity stops there. Entrainment pushes your whole brain into a pre-determined state, while neurofeedback teaches you how to move specific parts of your brain on your own. It is the differeence between forcing the brain into a given position, and skills building so you can move it there yourself. 
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