Binaural beats are created from two different continuous tones, which when sent separately to each ear create a single beat inside your head. Isochronic tones are basically a single tone which is switched on and off at regular intervals. Imagine a single continuous tone playing on a stereo system and you’ve got your hand on the volume switch. Then once per second, you turn the volume off for half a second and keep doing that every second. For half a second the volume is off, for the other half a beat waveform is formed. The beat is cycling once per second per second, i.e. at a rate of 1Hz.

Like I’ve said, anyone can throw together a low-quality audio, and fool someone who is not that familiar with brainwave entrainment. At the same time, anyone who genuinely cares enough to study, learn, experiment, and practice, practice, practice can make a good quality audio as well (without a degree in neuroscience, or some kind of “certification”) However, this takes time, and that’s why everyone doesn’t quit their day job to spend their lives creating brainwave entrainment technology (except me and a handful of other brainwave entrainment geeks out there)
Creativity: Measuring “creativity” is likely subjective, but many people stuck in a certain dominant brain wave may benefit creatively from shifting the brain wave dominance. Someone who has excess beta waves may fail to relax enough to access certain (potential) creative properties associated with increased alpha waves. Similarly someone stuck in a slow wave state may benefit creatively from increasing beta waves.

Every NeuralSync™ audio is recorded with full-range frequency sweeps that cycle rhythmically throughout the entire audio. The dynamics of the sweep are then additionally enhanced with simultaneous left-to-right channel crossing. Because of this augmentation, the effects are multiplied, the intensity is amplified and the brain is drawn into the mental state more consistently and powerfully than with the static methods of other protocols.

Brainwaves are the collective electrical signal of millions of neurons working together in a living brain, producing our sense of alertness – or lack thereof - and producing our experience of reality. As brainwaves change, so does our perception of the world and our inner perception of ourselves. By learning to control our brainwaves, we can achieve specific, desirable mental states, such as feeling more relaxed, less anxious, more creative, more focused, or sleepier.

Attention and learning ability has been suggested to improve as a result of beta stimulation protocols. Research has shown that beta waves tend to be deficient among those who have learning disabilities and/or attention deficits. Other research with photic stimulation determined that stimulating 14 Hz and alternating it with 22 Hz over several sessions produced significant GPA improvements.
The activity of neurons generate electric currents; and the synchronous action of neural ensembles in the cerebral cortex, comprising large numbers of neurons, produce macroscopic oscillations. These phenomena can be monitored and graphically documented by an electroencephalogram (EEG). The electroencephalographic representations of those oscillations are typically denoted by the term 'brainwaves' in common parlance.[4][5]