In fact, there is more to answering this question than meets the eye. As someone who’s also been skeptical enough to do the research, I am more than happy to explore the issue in great depth. The important thing to address here is what have you been told that Brainwave Entrainment would do?  Depending on whose site you’ve landed on you may have been promised different things.  The promised benefits of this type of product are a long list, and more things are still being added to it.  You may have been told that brainwave entrainment would help you meditate deeper, and rocket launch your spiritual evolution from doing so.  You may have been told that it would help your brain release positive neuro chemicals and anti-aging hormones that would improve your health and help you feel more positive emotions, overcoming anxiety, and you also may have been told that listening to brainwave entrainment on a regular basis would help your brain evolve, building a higher threshold to mental and emotional input, growing neural pathways, and synchronising the two hemispheres of the brain.
The Delta waves range from 1-3 Hz; these frequencies can assist in enhancing deep sleep. They also play a big role in boosting the immune system to facilitate natural body healing. The Theta waves have a frequency that ranges from 4-7 Hz. In turn, this brain state can enhance deep relaxation and is known to assist individuals who have poor memory. They are the best frequencies to use if you want to focus or meditate.
Meditation Begins • Mind Chatter Slows Down • Great For Learning & Studying • Creative Ideas Flow • Reverse Brain’s Aging • Habits, Fears, Phobias Melt Away • Calm & Peaceful • First Layer Of Subconscious Mind • Gateway To Deeper Mental States • Advanced Focus • Relaxation Begins • Serotonin • Endorphins • Good For Anxiety, Depression, Stress, Panic • Mind Power • Happiness • Confidence
And this is exactly true. Have you heard about walnuts improving your memory and being extremely healthy for you when eaten raw? A doctor can confirm this information for you. Try eating too many of them, especially in the afternoon – you will end up nauseous, and if you have a relatively low blood pressure, you can even drive yourself to a nearly unconscious state. Except for their healthy benefits, walnuts tend to lower blood pressure, and when eaten in excess, they can have some very nasty effects on your body. Does this mean you should never eat walnuts, and never benefit from their wonderful qualities? Of course not!
Brainwave entrainment technology of the FUTURE – today. Brainwave entrainment using binaural beats is a thing of the past. Advanced NeuralSync™ technology uses multiple powerful sound frequencies and energetic augmentation that FORCES your brain to STOP producing defective brainwave patterns and OVERRIDES them to create positive neural feedback instead. As you continue use, your brain re-learns to produce healthy, beneficial and healing brainwaves on its own!
Years of scientific study combined with the personal testimony of thousands of people establish that using brainwave entrainment techniques positively affects the physical, mental, emotional, and spiritual well-being in a majority of users. You can easily take advantage of these powerful methods of personal self-help and self-improvement by downloading a variety of entrainment music right now.
Naturally "click" with people – To get to the top, it takes good communication. World leaders get elected for their ability to communicate. Business visionaries have ideas that they make tangible by sharing their dreams with others. Pick up artists attract the opposite sex by noticing, and reacting, to subtle body language and saying the right things at the right time. What if you could easily and automatically just "click" with people, and gain instant rapport with your audience?
True on your point about diminishing returns. It is like dieting. The bulk of the weight comes off at the beginning and then you lose a pound or so if you are diligent. Yes you lose the high of the original gains but you don’t receive more gains because you are in a better place. I am a big believer in data. When the gains begin to be less obvious a daily entry of how your emotional state was (1-10) and naming something you are grateful for goes a long ways. I guarantee a person will overall be in a better place on average. As always, thanks for your contributions Daniel.

Like I’ve said, anyone can throw together a low-quality audio, and fool someone who is not that familiar with brainwave entrainment. At the same time, anyone who genuinely cares enough to study, learn, experiment, and practice, practice, practice can make a good quality audio as well (without a degree in neuroscience, or some kind of “certification”) However, this takes time, and that’s why everyone doesn’t quit their day job to spend their lives creating brainwave entrainment technology (except me and a handful of other brainwave entrainment geeks out there)
A study by Tina Huang, PhD, and Christine Charyton, published in the September 2008 issue of the journal, Alternative Therapies examined the results of twenty previous studies measuring the effectiveness of brainwave entrainment for improvements in cognitive dysfunction and deficits, stress reduction, pain management, migraine and headache control, pre-menstrual syndrome, and behavioral difficulties, and all showed significant improvement in symptoms using entrainment techniques.
Brainwave entrainment is a colloquialism for such 'neural entrainment', which is a term used to denote the way in which the aggregate frequency of oscillations produced by the synchronous electrical activity in ensembles of cortical neurons can adjust to synchronize with the periodic vibration of an external stimuli, such as a sustained acoustic frequency perceived as pitch, a regularly repeating pattern of intermittent sounds, perceived as rhythm, or of a regularly rhythmically intermittent flashing light.
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