I also believe that the dangers of brainwave entrainment should be further explored as well. There are relatively vague benefits, but it remains unclear as to whether entraining certain frequencies may be detrimental to performance or induce harm. Despite the fact that brainwave entrainment has existed for a long term, it remains an understudied niche in neuroscience.
I have been making relaxation recordings for mental self help and health improvement since 1979. As a pathfinder in EEG ( brainwave monitoring and entrainment ) I understand totally the effects of sound and music on the human mind and body. The recordings offered from your website are without doubt some of the most effective I have ever used and recommend them to my clients whole heartedly
Participating in this program requires that you use your Holosync® soundtracks (!)—which takes some time. Though you’re free to do less (and progress more slowly), we suggest that you start with a half hour of listening each day, progressing to an hour a day. My bet is you’ll eagerly look forward to these sessions, though, rather than seeing them as a chore.

  1. You'll access powerful states of thought on-demand. When your mind is trained in this fashion, over time, this state of relaxation... the ability to detach yourself from emotional conflict... think creatively and "out the box"... react faster, and more fluidly... and adapt the same powerful, mental modes accessed by the most successful people will become second nature to you. You'll own them as your own.
AVE is capable of producing situationally appropriate brain wave frequencies through the process of entrainment (the tendency of physiological processes to mirror environmental stimuli). AVE also increases cerebral blood flow (blood flow in the brain) and increases the metabolization of glucose in the brain for improved functioning of the neurons. The combined outcome of these processes is improved mental performance. It is an effective, inexpensive alternative therapy for many disorders such as anxiety, Attention Deficit Disorder (ADD), Seasonal Affective Disorder (SAD), PTSD, Fibromyalgia and chronic pain. Our AVE devices are also used successfully to boost physical performance for athletes, academic performance for students and cognitive performance for seniors.
You may already have a good feel for where each of the different brainwave states takes you, and know intuitively what will work for you the best on a day-to-day basis with your meditation practice. If you are a little fuzzy about the differences between the brainwave states, however, and would like to have a really clear, visceral sense of what each state does for you and how they resonate with you physically, mentally, and emotionally, one way you can find out is to listen to Harmonic … [Read more...]

With regard to listening without headphones specifically, you might find it irritating if you are someone who suffers from motion sickness, depending on how the track is created. If you were listening to binaural beats, they really need headphones to work properly. If you are in a room and closer to one speaker you may not even hear binaural beats properly, and if sitting off centre in the room generally, that may have unsettled you if you have motion sickness as the tones try to form a beat in your head. If it was just a standard isochronic tones theta track that shouldn’t be irritating if you have motion sickness.
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Cvetkovic D, Simpson D, Cosic I (2006). “Influence of sinusoidally modulated visual stimuli at extremely low frequency range on the human EEG activity“. Conference proceedings : … Annual International Conference of the IEEE Engineering in Medicine and Biology Society. IEEE Engineering in Medicine and Biology Society. Conference 1: 1311 – 4. doi:10.1109
How it works: Brain Wave synchronizes brainwaves with a specific frequency by sending two different audible frequencies to each ear, which, after being processed by the brain, are perceived as an inaudible low frequency beat matching the target brainwave frequency. Various states of mind are associated with different inaudible brainwave frequencies, ranging from an alert and focused state of mind to deeply relaxed, all the way to deep sleep, and can be induced with this technique.  Brain Wave recreates these frequencies using the most advanced multi-stage binaural sequences available, allowing your mind to relax and synchronize with your desired state. It achieves this using a unique process called progressive brainwave entrainment.
Beta brainwaves are next highest in frequency after alpha waves, occurring at 13 to 30 hertz. Beta brainwaves are what we experience every day as we are awake and using our analytic mind. Beta brainwaves are needed for concentrating on mental tasks, and when they are present for too long of a time, they lead to stress, anxiety, and even paranoia. Most people do not have trouble achieving beta brainwaves and in fact suffer from spending too much time in beta brainwave patterns. However, those with attention deficit disorder (ADD) who have problems focusing their attention can benefit from learning how to achieve and remain in beta brainwave states for longer amounts of time.
PMS: There is a little research that supports the efficacy of brainwave entrainment for PMS symptom reduction in women. Women with long-standing and severe forms of PMS were administered photic stimulations for a series of 3 menstrual cycles. Following the photic stimulation, it was noted that women reported 64% improvement by the second menstrual cycle and 76% improvement after all three cycles.
Memory: There is not sufficient evidence to suggest that brainwave entrainment improves memory. However since cognitive function improves as a result of entrainment, short and/or long term memory may be improved by stimulation with certain frequencies. While lower frequencies may be beneficial for recalling certain memories, conscious processing of the memories generally requires sufficient beta.
When making an educated decision on what product is best for you, it is important to have a general understanding of how the technology works, and what the benefits are of visiting the specific brainwave states.  Please click the link to visit a more detailed article –  How Does Brainwave Entrainment  Work, and the benefits of Alpha, Theta, Delta, and Gamma brainwaves.
The phenomena of brainwave entrainment was first described in the scientific literature in 1973 by Gerald Oster in results published in an article in Scientific American entitled, “Auditory Beats in the Brain”. He showed that a specific brainwave could be induced when a person heard two separate, but closely related, sound frequencies, one in each ear. He discovered that when the frequencies heard by each ear differed by about 10 hertz, the brainwave pattern of the person hearing the sound would synchronize to the difference between the two frequencies. For example, if the person heard a 410 hertz sound in one ear and a 400 hertz sound in the other ear, their brainwaves would stabilize at the difference between the two, or 10 hertz. This technique is called binaural beats, and it is a fundamental principle of brainwave entrainment methods.
Holosync is often seen as the ‘gold standard’ of brainwave entrainment. The Holosync program features 13 different levels which are listened to for 4-6 months before your brain will have adjusted enough to the technology to be able to move on to the next level up. Starting at level 2 of the program, Holosync goes the extra mile by incorporating your own chosen positive affirmations – recorded in your own voice.

The brain is composed of millions of specialized cells called neurons. Neurons send signals to other neurons using electro-chemical messengers called neuro-transmitters that attach to receiving sites located on the neurons themselves. There is a space between the end of the neuron and the receptor called the synaptic gap. As neuro-transmitter chemicals move across this gap, a small electrical charge is created. 
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How brainwave entrainment works is quite simple. A tone or beat is overlayed into a track (usually with nature sounds or calming music) that pulses on and off at a specific rate. The frequency of that rate is matched by the brain, thus leading it to produce brainwaves that correspond with that particular frequency. The specific frequency range determines the brainwave produced (ie: alpha, theta, delta, gamma). For example, if the beat is pulsing on or off at a rate of 7hz, your brain will produce brainwaves at the frequency of 7hz, which are theta waves.

One RCT (n=108) showed significant reduction in anxiety from a single session of alpha/delta therapy for day surgery patients. A crossover RCT of a single session of theta stimulation in four healthy adults reported significant improvement from the intervention in one of five measures. Five pre/post studies reported significant benefit from the intervention for 16 of 27 outcomes.