They use a proprietary process of ‘3 point dynamic audio entrainment’ which means that they use both binaural beats and isochronic tones, layered together with another process called temporal entrainment (the stretching and compressing of sound waves in order to speed up or slow down the brain). This 3 pronged effect on your brainwaves is very powerful, so powerful they are currently in the process of trying to patent it.
Maya Mendoza is a published author of 3 personal development books. She has run an NLP / EFT Practice for 29 years helping clients transform problems into personal power. Maya is also a accomplished copywriter and well known Digital Marketing & Social Social Media Strategist - Specializing in Google+ for business. She was named "best marketing consultant" in Glasgow, UK in 2013.  
 Theta brainwaves are the next level down from alpha, at a range of 4Hz-8Hz. These brainwaves commonly occur just before sleep, or in the lighter stages of sleep. They also occur while you are day dreaming, or when you experience a strong emotion. It is not so common for an adult to produce prolonged theta brainwaves unless they are an experienced meditator, or perhaps deeply involved in an intuitive art such as music or painting. A dominant theta brainwave state is one of deep relaxation (deeper than alpha) and natural healing. In prolonged dominant theta states, the brain’s sodium/potassium ratio resets and balances itself, curing mental fatigue, and improving the brain cells ability to transport and exchange neuro-chemicals. Without the means of deep meditation, or brainwave entrainment technology, this benefit would only otherwise come from sleeping or napping.Theta is known as the one of the best states for communication with the subconscious mind.
"I have been using Quantum Mind Power for two weeks and today I feel that although the changes are subtle, I have been able to overcome many roadblocks in my personal life. I have ADHD and have been taking Adderall for 7 years, recently I decided that I need to stop and have cut my dosage in half with the intention of completely stopping within a month.  I have also just started teaching Pilates as a second job.....
The good news is there are loads of guided meditations which will not only take you into theta brain waves, but will make you feel good about yourself at the unconscious level too. These are some of my favourite types of brainwave entrainment - and you can get them on topics such as money, confidence, creativity, success, relationships, weight loss, smoking and more.
- Added the ability to create a playlist of your own iTunes library music and use it as background. The behavior of the app with iTunes music is used instead of, or combined with our included ambience, is slightly different so please review the help. Notably, unlike our included ambience which can be played at a volume below the device volume, iTunes audio can only be played at the device volume. So when in iTunes mode the Ambience volume slider disappears.

Beta brainwaves are next highest in frequency after alpha waves, occurring at 13 to 30 hertz. Beta brainwaves are what we experience every day as we are awake and using our analytic mind. Beta brainwaves are needed for concentrating on mental tasks, and when they are present for too long of a time, they lead to stress, anxiety, and even paranoia. Most people do not have trouble achieving beta brainwaves and in fact suffer from spending too much time in beta brainwave patterns. However, those with attention deficit disorder (ADD) who have problems focusing their attention can benefit from learning how to achieve and remain in beta brainwave states for longer amounts of time.
The implications and potential benefits of brainwave entrainment technology are staggering, and a seemingly infinite amount of doors have been opened to be explored.  This technology is highly useful in the self-help/personal development field in a variety of ways.  It can also be used to enhance NLP and hypnosis recordings to make the mind more receptive to suggestion.  Brainwave entrainment can be applied to help people fall asleep, to improve focus and concentration, or to relax.  Recent and modern experiments are also being held to see if brainwave entrainment may help  to treat and/or cure mental “disorders” such as depression or ADD.  One of the most common and popular uses of brainwave entrainment is to effortlessly induce deep meditative states.
But especially at this point, I’m on a mission to get as many people using Holosync® as I possibly can—my current goal is 100 million Holosync® users. Because we already have so many people using it, the economy of scale allows me to offer it to you for MUCH less than what my accountant suggested: just $179 if you’d like Awakening PrologueTM on CDs… or $159 if you want the downloadable MP3 version…
The activity of neurons generate electric currents; and the synchronous action of neural ensembles in the cerebral cortex, comprising large numbers of neurons, produce macroscopic oscillations. These phenomena can be monitored and graphically documented by an electroencephalogram (EEG). The electroencephalographic representations of those oscillations are typically denoted by the term 'brainwaves' in common parlance.[4][5]
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