Brain Sync Brainwave Technology is the simplest, most affordable way to directly tap into your higher potential and unleash your power to think, create, heal and to change. There’s no training necessary, no need to travel anywhere, or spend hundreds of dollars on complicated home training programs that take up a lot of your valuable time. Just 30 minutes a day will bring outstanding results. When your brain is in balance your ability to think, learn, create and recall is remarkably enhanced. Perception expands, memory improves and you can concentrate more easily. You sleep better and are more resiliant to stress. A balanced brain brings freedom from fear, worry and even addictions that have stood in the way of you experiencing more fullfillment and joy.
Maya Mendoza is a published author of 3 personal development books. She has run an NLP / EFT Practice for 29 years helping clients transform problems into personal power. Maya is also a accomplished copywriter and well known Digital Marketing & Social Social Media Strategist - Specializing in Google+ for business. She was named "best marketing consultant" in Glasgow, UK in 2013.  

I would like to start off by saying that many bold statements are made about this technology from people who have a self-interest in promoting or rejecting it. We have to face the truth by accepting that people are profiting from brainwave entrainment, and as a result of this other groups of people are being affected in a negative way (from a business point of view). This is a reason why you can find all kinds of claims from someone who has never used or tested the technology.  Unfortunately I have found in my own personal journey of using brainwave entrainment that there are some great people out there making some great products, and there are also some irresponsible and untrustworthy people out there trying to grab a slice of the pie.
Going back to the technology, the simple claim of brainwave entrainment is that, by listening to these audios, usually with stereo headphones and eyes closed, your brain will be naturally and effortlessly led into a specific brainwave state as designated by the maker of the audio (ie: it could be alpha, theta, delta, gamma, etc., depending on what the audio is designed to do.)  The other most basic claim is that when listening to these audios, the right and left hemispheres of the brain synchronize and you experience whole-brain functioning.

Theta brainwaves in the frequency range of 6 to 9 hertz are known as thalpha waves because of their proximity to alpha waves. They are seen during states of high suggestibility, during hypnosis, and during paranormal experience and are also connected to an increase in human growth hormone (HGH) levels and higher blood flow to the brain. Theta brainwaves sit between the realms of the subconscious and conscious mind, making them an especially useful brainwave state for developing creative thinking, working through emotional problems, and integrating subconscious and conscious experience. 
Personally I use them whenever I feel like it which is often and experience truly amazing and almost immediate life-changing, and surprisingly great results. You can, and I am, literally the most confident, happy, sociable, smooth, funny,smart or intuitive person ever using these recordings. They also have the power to make you tonnes more money by giving you truly amazing wealth psychology. I use them successfully in helping me to make a tonne of money trading stock and other activities.
In BrainAscend, each brainwave frequency is stimulated for several minutes before progressing deeper.  Much like a staircase type of progression, but with small and smooth steps. This is the most effetive way and also stimulates the release of "feel good" brain chemicals such as serotonin which makes you feel happy. This chart shows the range that each level covers as well as the whole program.
Because EquiSync®'s audio-based brainwave entrainment technology guides your brainwaves into various states of meditation, it helps to understand how alpha, theta, and delta waves contribute to your state of consciousness. The two charts on this page illustrate the basic benefits of each brainwave state as well as the targeting of the EquiSync programs 1, 2, & 3.
Just as you turn the dial on a radio to get the station you want, with Brain Sync you can tune your consciousness to the ideal state of mind. Want to meditate or explore the mysteries of your mind? Listen to Theta Waves. Want to study for an exam, Gamma Waves will boost your brain into high gear. Need a good night's sleep? Delta Waves will help you get the rest your body craves. Feeling overwhelmed and need to chill? Alpha Waves wash away stress and increase creativity.
You also may find that after pushing yourself really hard, now you have pushed yourself a little too much, and you’re getting into overwhelm. You may want to ride that overwhelm like a wave to where it’s pushing you just a little bit, but not so much that it will push you over the edge and have you take a dive. So, maybe on Saturday, after pushing hard all week, you might decide to put on the releasing tracks. In this way, you can still experience a very deep and blissful meditation, but without all the push from the carrier frequencies and the biofield amplitude.
Thanks for making Brain Wave the Top-Selling Brainwave Entrainment App in the App Store! * This update includes support for iOS 6, an optimized UI for iPhone 5, and a new ambient forest background. The app is universal, so you get it across all your devices with one app! Includes optimized UIs for iPhone/iPod Touch, iPhone 5, iPad and support for landscape and portrait orientations.

Research: the authors stated that qualitative electroencephalogram signatures needed to be developed for different disorders and tested using standard validated methods of psychological assessment. Larger RCTs were needed with clear inclusion criteria for participants. The RCTs should measure qualitative EEG, hormone levels and the time of day of the intervention. Interventions protocols should be clearly defined and the relationship between session frequency/ duration and outcomes should be explored. More studies of auditory stimulation were needed, as well as studies comparing different types of stimulation, monaural, binaural and isochronic beats and use of white noise versus music.
“Binaural beats are not very noticeable because the modulation depth (the difference between loud and quiet) is 3 db, a two-to-one ratio. (Isochronic tones and mono beats easily have 50 db difference between loud and quiet, which is a 100,00-to-1 ratio). This means that binaural beats are unlikely to produce an significant entrainment because they don’t activate the thalamus.”
Because the brain filters and interprets reality in a split-brained way, we tend to see things as separate and opposed, rather than as connected and part of the oneness spoken of by the great spiritual teachers (and, in the last few decades, by quantum mechanical physicists). Thus, at a deep level, the dual structure of our brain, in conjunction with brain lateralization, predisposes us to see and experience ourselves as separate from, and often in opposition to, the rest of the world—instead of experiencing the elegant interconnectedness between us and everything else. Our childhood associations and programming build on this inborn tendency by training us to seek this and avoid that, to move toward pleasure and away from pain, to do good and not bad, and so on. The greater the lateralization in the brain, the greater the feelings of separation—and the greater the feelings of separation, the greater the fear, stress, anxiety, and isolation.
But again, when it comes to subjective experience, and mental evolution, I would have to caution you to take what anyone says with a grain of salt.  Obviously people want to sell these products.  There are some good ones out there and there are some bad ones out there.  There are differences in quality, as well as differences in intent with how the audios are to be used.
When the body-mind effects from experiencing AVE are fully appreciated, the experience becomes as regular and beneficial as many other life essentials such as quality sleep, good nutrition, pure water and exercise. Sleep is another area where AVE has been shown to be beneficial, contributing to the natural regenerative process of the body and brain.
So often it is presented as such a highly scientific technology that can only be created by “experts”. Buzz words like “scientific”, “certified engineer”, “frequencies”, “cortical evoked response”, “anterior brain activity”, are used to make it seem over-complicated, and pseudo-scientific pictures of “data” and “brain readings” are pasted all over sites to further qualify claims of how powerful and amazing these people’s product is.
Recent research at the University of Lisbon finally uncovered the reason for the 350 year-old mystery, finding that the resonance of sound is the mechanism for entrainment of swinging pendulums and ticking clocks, and it seems likely that the energy transferred by sound is also responsible for other observations of entrainment, including brainwave entrainment.
While visual entrainment is more powerful than audio alone for inducing desired brainwave states, more caution is needed when using visual methods. Between 0.3 and 3 percent of the population is susceptible to having seizures from flickering light stimulation, and for other people, flickering visual stimuli simply makes them uncomfortable. People with epilepsy have a greater chance of having a seizure from exposure to flickering light stimulation.

There's no doubt that brainwave entrainment audio is a great technology for anyone who is interested in encouraging altered states of consciousness and it certainly can help people to reach deeper states of relaxation than they might normally have access to. I myself will often listen to brainwave entrainment music in order to enhance my practice of meditation. But let’s keep a balanced perspective, put all the marketing hype to one side for a moment and acknowledge that there is no brainwave entrainment technology in this world that can make you meditate like a Zen monk “at the touch of a button”, despite what some might like you to believe. The mind is NOT a machine. It moves through various states of consciousness in an organic way and at a natural pace. We certainly can guide and accelerate that process with the use of brainwave entrainment audio, but we cannot control it with the same sort of specificity and immediacy as you might control the speed of the car you drive.
I just wanted to thank you guys for having such an outstanding product available. I used to meditate when I was younger but got away from it over the last 7-8 years. I had difficulty starting back up, but since I started using your cds I have no difficulties getting back into it; and am now meditating 2 hours per day and have never felt better. I have only been using them for a couple weeks but have already noticed a difference. Thanks again for creating such a wonderful product and I will be sure to recommend it to everyone.

Entrainment is a term originally derived from complex systems theory, and denotes the way that two or more independent, autonomous oscillators with differing rhythms or frequencies, when situated in a context and at a proximity where they can interact for long enough, influence each other mutually, to a degree dependent on coupling force, such that they adjust until both oscillate with the same frequency. Examples include the mechanical entrainment or cyclic synchronization of two electric clothes dryers placed in close proximity, and the biological entrainment evident in the synchronized illumination of fireflies.[13]
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