How it works: Brain Wave synchronizes brainwaves with a specific frequency by sending two different audible frequencies to each ear, which, after being processed by the brain, are perceived as an inaudible low frequency beat matching the target brainwave frequency. Various states of mind are associated with different inaudible brainwave frequencies, ranging from an alert and focused state of mind to deeply relaxed, all the way to deep sleep, and can be induced with this technique.  Brain Wave recreates these frequencies using the most advanced multi-stage binaural sequences available, allowing your mind to relax and synchronize with your desired state. It achieves this using a unique process called progressive brainwave entrainment.
I tried other companies the last few years or so….among the likes that mainly used binaural audio and the deepest I was really ever to achieve was alpha state….maybe theta once or twice over the last few years. It takes incredible dedication and practice to achieve the deep, renewing states of meditation that are most sought after…..I listened to the theta meditation mp3 last night and within what seemed like a few minutes my mind was flooded with imagery…memories long gone…my body was sleeping, heavy as lead, but my mind was crystal clear, aware of my surroundings. I could barely even open my eyes!
And don’t forget, the super-deep meditation and brain synchronization you’ll experience with Holosync® also creates some truly amazing changes in mental and emotional health. Anger, depression, sadness, anxiety, substance abuse, and a whole universe of dysfunctional feelings and behaviors fall away—even in people who have “tried everything” without success!

Audio-Visual Entrainment (AVE) is a technique that utilizes pulses of light and sound at specific frequencies to gently and safely guide the brain into various brain wave patterns. By altering your brain wave frequencies, you have the ability to boost your mood, improve sleep patterns, sharpen your mind and increase your level of relaxation, all with the simple push of a button!

These are lower frequency waves: The state is generated when our thoughts are really not concentrated and our minds wander freely, or we are in a relaxed state such as meditating or daydreaming. We also experience Alpha Brainwaves when we are gently busy with routine tasks like pottering in the garden, taking a shower, putting on makeup, doing light housework. Alpha is considered to be the bridge between the conscious mind and the subconscious mind.

ADHD: In 1997, various researchers conducted a study testing whether children with ADHD (attention-deficit hyperactivity disorder) would benefit from audio-visual entrainment in a school setting. The researchers entrained a small sample of 34 students from 2 different schools. They were given audio-visual entrainment for a period of 1 month and 3 weeks at various times throughout the school day.


Eric Thompson is a co-founder of iAwake Technologies, LLC and was its Chief Technology Officer. Although no longer with iAwake Technologies, his contributions have been immense. Eric is also an inventor, researcher, and producer, and is considered one of the world’s foremost brainwave entrainment experts. In addition, Eric is a pioneer in the development of biofield entrainment technology, which digitally captures and transmits life-enhancing and beneficial subtle energies to the human biofield via any digital medium, including pictures, audio, and film. By combining this emerging technology with an unconventional, innovative, and original approach to audio brainwave entrainment, Eric strives to make profound spiritual development and emotional freedom more easily accessible to all. He writes and speaks on the intersection between neuroscience, psychology, subtle energy, and spirituality. 
That is a general assumption people make but there isn’t really much science to back it up. What we do know though is that isochronic tones are ineffective below 4hz, and possibly a bit higher. So for theta and delta entrainment you are best off with binaural beats. In my experience binaural beats will be very effective all the way up to around 40hz.
Some research suggests that the benefits from brainwave entrainment can last a lot longer, and still be seen for some time after you've stopped using it.  Study participants have still maintained improved test scores a few weeks after the stimulation had ceased.  Research on the long-term benefits has so far been minimal though, so how long the effects last is still up for debate.
Binaural beats were the first method discovered for brainwave entrainment and works by delivering tones of different audible frequencies to the two ears with the difference in frequency between the two tones being the frequency of entrainment. The difference in frequency between the two tones must be less than 30 hertz, and this resulting frequency is called a beat or the target frequency, and it is processed in a brain region called the olivary body. When listening to such tones with stereo headphones, the two hemispheres of the brain become synchronized at the target frequency.
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Beta stimulation: There is evidence that stimulation within the beta range can improve attention, measures of intelligence, relieve short-term stress, decrease headaches, and decrease behavioral problems. Some evidence even suggests that beta could decrease emotion-based exhaustion. Many people with slower frequency brain waves may benefit from regular beta stimulation.
To summarize all this, we can see that the type of product you choose plays an important role in answering that question – “Can brainwave entrainment damage my brain?” My personal advice as a long-term user of the technology is to Be selective about what brainwave entrainment audios you download from the internet, and make sure to follow the instructions! 
However, if you are looking to do something more practical, like improve your mental sharpness, overcome attention issues, succeed at work, be more productive, you may want audios that target more of the alpha and beta ranges, and are created to put you in peak performance states of mind. In this case, a program like our Effortless Overachiever Bundle would be much more practical and helpful for you.

Because the mind and body are a single system, changing our brainwaves and spending more time in harmonious, relaxed, and restorative mind-states also affects our physical health. Physical health then reinforces our mental-state, and a feedback loop of either positive or negative processes becomes established. Research studies have shown beneficial effects of using brainwave entrainment for treating migraine headaches, premenstrual syndrome, and for managing physical pain.
A few months ago I decided to test the ability of the “Equisync II” brainwaves therapy combined with other more traditional self-improvement programs and the results have been even more amazing to me. Currently in my mind I honestly believe this type of therapy can be a breakthrough, or simply the genesis of a new type of therapeutic techniques to correct several psychological, and behavioral human issues including depression, lack of organization, and self-esteem among many, many other possibilities.
Brainwave entrainment is a colloquialism for such 'neural entrainment', which is a term used to denote the way in which the aggregate frequency of oscillations produced by the synchronous electrical activity in ensembles of cortical neurons can adjust to synchronize with the periodic vibration of an external stimuli, such as a sustained acoustic frequency perceived as pitch, a regularly repeating pattern of intermittent sounds, perceived as rhythm, or of a regularly rhythmically intermittent flashing light.
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