They use a proprietary process of ‘3 point dynamic audio entrainment’ which means that they use both binaural beats and isochronic tones, layered together with another process called temporal entrainment (the stretching and compressing of sound waves in order to speed up or slow down the brain). This 3 pronged effect on your brainwaves is very powerful, so powerful they are currently in the process of trying to patent it.
Participating in this program requires that you use your Holosync® soundtracks (!)—which takes some time. Though you’re free to do less (and progress more slowly), we suggest that you start with a half hour of listening each day, progressing to an hour a day. My bet is you’ll eagerly look forward to these sessions, though, rather than seeing them as a chore.
The effects are strongest while you are listening to the tones because your brainwaves are synchronized and tuned into the frequency range you desire at that time.  After you've stopped listening the effects can still linger for a while afterwards.  The timescale will vary from person to person and be affected by what you do after you've stopped listening.
If brainwave entrainment leaves you with unwanted side-effects (see below) or discomfort, you’re probably encouraging a range of brainwaves that are already excessive in some area of your brain. The way around this is to get a brain map to see what your brain’s strengths and weaknesses are, and see what (if any) brainwaves could use some encouragement.