In simplest form, they are an audio technology which are used for (safe) brainwave entrainment. Our subconscious mind operates, throughout the day and night, in various brainwave state frequencies, measured in cycles per second (Hz) These frequencies range from the slowest (Delta) frequencies experienced in deep, dreamless sleep and in deep meditation where your conscious-awareness is fully detached, to the fastest (Gamma) frequencies associated to stimulating flow states, high-level thinking and information processing. There are actually 5 known brainwave state frequencies each having their own set of unique characteristics:
No matter what you use: USE it. At least for a couple weeks.  And have realistic expectations...  Brainwave Entrainment is not some pill or quick solution (even if there are some sessions that usually give almost immediate results e.g. for sleep induction or pain relief), it is a tool that requires training and works best in combination with good breathing / meditation techniques.
First of all, thank you for a most remarkable achievement. I have tried products in the past that purported to synchronize meditation-level brain waves — usually overlain by sappy new-age music composed by non-composers — and was invariably disappointed. However, I have been using your Equisync II and Equisync III recordings for a few weeks now and the results are truly astonishing and live up to the claims on your website.
However, if you are looking to do something more practical, like improve your mental sharpness, overcome attention issues, succeed at work, be more productive, you may want audios that target more of the alpha and beta ranges, and are created to put you in peak performance states of mind. In this case, a program like our Effortless Overachiever Bundle would be much more practical and helpful for you.
There are primarily three ways to elicit the frequency following response through an audio: binaural beats, monaural beats, and isochronic tones.  Binaural beats was the first method to be discovered, and has been used since the 80’s, after being first made known and popular by Robert Monroe of the Monroe Institute (the institute is still around today, though Mr. Monroe has passed away).  Binaural beats basically work in this way: one specific frequency/beat is played in one ear, let’s say, 1115 hz., while one slightly different frequency is played in the other at the same time, let’s say, 1120 hz.  What the brain will naturally do while exposed to these two frequencies in either ear is create its own “phantom” beat, that is the difference between the two frequencies.  In this case, it would be 5 hz., which is the frequency of the theta brainwave state.  Therefore, your brain would be led into the theta state.  At the same time, your brain working to combine these frequencies also ends up synchronizing its two hemispheres, and functioning in a whole-brained fashion while the listener is using the audio.

Targeted hemispheric changes: Some speculate that specific alterations in brain waves can be made on an individual basis. In other words, you can target one frequency in one hemisphere (via the right ear) and another distinct frequency in the other hemisphere (via the left ear). The left ear affects the right hemisphere and right ear affects the left hemisphere.
In physics, entrainment is the process of two oscillating systems coming to assume the same periodic rhythm, such as is observed when two clocks slowly synchronize their ticking and tick together in harmony after some time. Pendulums also achieve this same synchronicity when swinging in close proximity to one another, a phenomenon first observed and written about in 1665 by Christiaan Huygens, a Dutch scientist.
If you've heard of or used other brainwaves entrainment such as Holosync®, Hemi-Sync®, Brainsync®, Brainwave Generator, Awakened Mind System, NeuroProgrammer™, LifeFlow™, The Morry Method™, Brain Evolution System™, Perfect Meditation, EquiSync® or iNet™, it is important to understand that NeuralSync™ is significantly different and superior to all of them. It is light years beyond traditional sound therapy like binaural beats, isochronic tones or typical meditation programs.
The most common way to use a brainwave entrainment is for a short-term benefit, to help guide your brain into a particular mental state at the time you need it.  In a similar way to how you might take a sleeping pill before bed to help you get to sleep, or maybe drink some coffee or an energy drink to help wake you up and give you a boost of energy.
I like it. I like the fact that I can just sit there and observe my thoughts and feelings and then go back to watching my breathing. It really does teach me to be centered and balanced. I look forward to the next several weeks. By the way, what I am doing now is meditating for 23 minutes in the early morning and again 23 minutes in the early evening. I’ll check back with you.

One of the more fascinating aspects of what brainwave entrainment does, long-term, is the growing of your mental threshold, and your self-awareness.  I have been a participant of the Holosync Solution for several years, and its maker, Bill Harris, has gone to great lengths to explain why this technology does this.  Much of his research is based on the concept of Entropy and Open Systems, (an idea that nominated its discoverer for a nobel prize).  The brain being an open system, and the technology being a specific type of entropy, this technology has been shown to help the brain reorganize itself at a “higher level” through the growth of new neural pathways. This basically means that 
First of all, thank you for a most remarkable achievement. I have tried products in the past that purported to synchronize meditation-level brain waves — usually overlain by sappy new-age music composed by non-composers — and was invariably disappointed. However, I have been using your Equisync II and Equisync III recordings for a few weeks now and the results are truly astonishing and live up to the claims on your website.
The reason I am telling you this is to consider that it is critical for you to seek advice from sources that have wide-spreading experience with brainwave entrainment. Having personally used the technology for over 13 years, in combination with many other more ‘traditional’ methods such as yoga, meditation, visualizations, positive affirmations, NLP, etc., I believe that my personal experiences and the in-depth research I have conducted in order to make sure I approach this safely, can serve as a good starting point for you.
The objectives and inclusion criteria of the review were clear. Relevant sources were searched for studies, although the restriction to published studies in English meant that the review was prone to publication and language biases. The authors did not state whether steps were taken to minimise the risk of bias and error in the processes of study selection and data extraction (for example, by having more than one reviewer independently make decisions). The authors mentioned which studies were blinded, but it did not appear that study validity was systematically assessed, which made it difficult to judge the reliability of the review findings. The decision to combine studies by narrative synthesis appeared appropriate given the strong clinical heterogeneity between the studies, but the authors failed to quantify the size or statistical significance of the findings reported. The evidence presented appeared to justify the authors’ conclusions that further research was justified, but in view of the dearth of good-quality evidence and problems with methodology and reporting in the review, the conclusions regarding efficacy did not appear reliable.
Subsequently, the term 'entrainment' has been used to describe a shared tendency of many physical and biological systems to synchronize their periodicity and rhythm through interaction. This tendency has been identified as specifically pertinent to the study of sound and music generally, and acoustic rhythms specifically. The most ubiquitous and familiar examples of neuromotor entrainment to acoustic stimuli is observable in spontaneous foot or finger tapping to the rhythmic beat of a song.
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