They use a proprietary process of ‘3 point dynamic audio entrainment’ which means that they use both binaural beats and isochronic tones, layered together with another process called temporal entrainment (the stretching and compressing of sound waves in order to speed up or slow down the brain). This 3 pronged effect on your brainwaves is very powerful, so powerful they are currently in the process of trying to patent it.
When the brain is stimulated with pulsed sounds (neuroelectrical activity via the nerves originating from the ears), the overall activity of the brain will respond to and align with these pulses. By selecting the desired rate, the brain via the frequency following response (entrainment) can be naturally induced towards the selected brainwave state.
Isochronic tones and Monaural beats are now being considered by many to be more effective and more useful in brainwave entrainment technology. Monaural beats, unlike binaural beats, only use one beat. It is said that these are easier on the brain, and help to induce a specific brainwave state faster and more effectively, as the brain does not need to go through the process of reconciling two different frequencies. 

The benefits of brainwave entrainment have been debated by numerous experts and, after multiple sessions of observation, the following effects were identified. First, the beats were seen to assist in meditation with the use of low frequencies such as Alpha, Delta and Theta, triggering a sense of relaxation that ultimately allows undisturbed meditation.

Sir, am a user of subliminals from last 3 months. I’ve used subliminal with and without binaural beats.i found it more effective without binaural beats.and i got results too. But from last few weeks am listening to few subliminals with binaural beats.i donno why ..but i started feeling severe pain on my head and feels too tired and drowsy. I thought its because as it works. But my condition was getting worse. And also I started having fear and scary dreams. I started feeling like too stressed . I listen to 6 subliinals for 6 subjects a day. I read in a website its not a problem to listen 6 subjects a day.and i listen 6 subs for one hour each too…but in the starting i was happy with my results and subliminals.but now am getting scary dreams ..peaceless and fear. Why is this sir. Plse help me…but i love to use subliminals again as i got results. But am scared now. And plse also tell me sir if its okie to use subliminals without binaural beats?? Will they have same effect?? Help me sir…
No. The frequencies are consistent throughout the duration of each music production we offer. It could be argued that a better approach is to change the frequency over time, starting at a higher frequency when the listener is alert and slowly ramping down as the music progresses and the listener becomes more relaxed. So why have we not taken this approach?
The two drawbacks: time and money. It takes a full hour everyday for months, and you can drop quite a bit of cash on it (each level costs around $200 for the digital download version and more for the actual CDs). A level takes a minimum of 6 months to complete, so you have to remain dedicated to see the results. Quite an investment, so you'd need to be in it for the long haul. Great support and service, though.

I have personally used Holosync, Neuroprogrammer 3, and now I'm currently using Brain Evolution System. They are all great programs within their own rights. Holosync is very pricey and takes many years to complete (6-10 yrs) for their 12 level program and has a hefty price tag of $3195 dollars for the complete set and it uses outdated binaural technology. Neuroprogrammer 3 doesn't have a set time limit for completion as you set your own pace and use whatever sessions you choose to use and you can get the ultimate version for under $100, but this isn't a program that you would use daily in most cases. It does use better technology ( binaural & isochronic ) but it more suited for specialized cases and can be used in conjunction with Holosync or BrainEv. I have just started using BrainEv and I am about to be into the second week. BrainEv uses state of the art binaural and isochronic technology and brings you through your states at a much rapid rate whereas Holosync focuses mainly on certain brain wave patterns during its sessions which could get your mind stuck in certain states because the brain gets used to the specific states it's been entrained to. Also, BrainEv takes just 6 months to complete and you can feel it working immediately. Holosync did do it's job but BrainEv takes the cake on this one due to the short duration of time it takes to complete and uses more advanced entrainment techniques that doesnt leave your mind in a static state. So I would difinately suggest using BrainEv ( first month is free; $299 for all 6 sets ) in conjunction with Neuroprogrammer 3 for more specialized brain training.
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Stress: In one randomized controlled trial with 108 participants, a single session of alpha and delta stimulation resulted in significantly less anxiety in surgical patients. Another session of theta stimulation resulted in improvement in certain measures of stress. Stimulation with certain frequencies of alpha and beta were reported to provide the most significant benefit for those who are stressed.

Brainwave entrainment is a field of study and endeavor founded in the same physiological and psychological processes that make music, drumming, and chanting so powerful as methods for transforming the mind and spirit and aiding in healing of the body. These processes involve how the electrical energy in our brains synchronizes with sounds and visual stimuli, producing a particular brainwave frequency and its associated mental states. 
Miscellaneous reports have also been made about the advantages of brainwave entrainment with the reviews of numerous users stating that the it can assist in increasing sex drive. Research shows that relaxation, meditation, and good self esteem ensures normal body functions. Furthermore, the brainwave entertainment allows your body to flow in rhythm with the beats therefore if your brain accepts and blends with certain frequencies, this could account for the enhanced sex drive.
AVE is capable of producing situationally appropriate brain wave frequencies through the process of entrainment (the tendency of physiological processes to mirror environmental stimuli). AVE also increases cerebral blood flow (blood flow in the brain) and increases the metabolization of glucose in the brain for improved functioning of the neurons. The combined outcome of these processes is improved mental performance. It is an effective, inexpensive alternative therapy for many disorders such as anxiety, Attention Deficit Disorder (ADD), Seasonal Affective Disorder (SAD), PTSD, Fibromyalgia and chronic pain. Our AVE devices are also used successfully to boost physical performance for athletes, academic performance for students and cognitive performance for seniors.
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To further illustrate how brainwave entrainment enhances your meditation practice, here is an explanation. When an experienced and advanced meditator is hooked into equipment that reads their brainwave patterns, it is most common for their brain to move from whatever state they are in before they meditate (normally a Beta or higher Alpha state) slowly down into a deep Theta rhythm.  Very advanced meditators are able to bring their brain all the way into a Delta state, which is most normally where deep sleep occurs.  To be able to bring the brain into these deep brainwave states through the process of meditation can take years of meditative practice, and lots of discipline.
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Because EquiSync®'s audio-based brainwave entrainment technology guides your brainwaves into various states of meditation, it helps to understand how alpha, theta, and delta waves contribute to your state of consciousness. The two charts on this page illustrate the basic benefits of each brainwave state as well as the targeting of the EquiSync programs 1, 2, & 3.
[…] We are fortunate in this day and age to have technology available to us that effortlessly leads the brain into deep meditation, through a scientific process called the ”frequency following response”.  This amazing technology, most commonly called brainwave entrainment, substantially enhances the meditative process, and allows people in their very first session to reach brainwave states that would otherwise take several years to reach through traditional meditation techniques.  This means that you can start reaping the powerful benefits of meditation quickly, and without having to exercise your “discipline muscle” at all!  If you are interested- learn more about brainwave entrainment. […]
Recently developed entrainment software has been designed to correct specific imbalances in hemispheric activity associated with undesirable mind-states. For example, people suffering with depression often have more activity in the right hemisphere, and specially designed brainwave music decreases this activity while increasing activity in the left hemisphere, reducing depression.
-Other Specialized Entrainment Methods: There are a few other things to consider like whether the audio creator uses binaural beats, monaural beats, or isochronic tones when appropriate for the desired effect of the audio. Or whether they use other entrainment methods as well, like volume modulation, pitch modulation, or panning from right to left of the headphones to further improve the immersion of the audio.
However, yoga and meditation take time to learn and master, and until the student becomes proficient, progress can be slow and frustrating, leading many people to abandon the effort before they see the benefits. Brainwave entrainment has the potential for helping a person enter the relaxing and rejuvenating mind-states brought about by yoga and meditation without the learning curve and time needed for mastering these other techniques. Brainwave entrainment may even facilitate learning other mindfulness methods by helping a person achieve success faster and more reliably. 
Different people have different requirements when it comes to frequency changes in the music and it's quite impossible for us to anticipate them all. We would need to produce so many different variants of all our music productions that it would be impractical to manage and confusing for our customers. For example, if we were to start raising the frequency from theta up to alpha between the 50-60 minute mark of a piece of music, this would be useless to someone who used the music for a guided meditation that was only 45 minutes long. In the early stages of the development of our brainwave entrainment music we had so many different requests from different people that we could only opt for the simplest solution, which is to use a consistent frequency throughout. It might not be the absolute "perfect ideal", but this is still a very effective technique and the feedback we've received on our brainwave entrainment music has always been exceptionally positive.

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This music encourages a state of delta relaxation. Delta brainwaves are most prevalent during deep, dreamless sleep. The delta state is a mostly unconscious state that is essential to one’s physical, emotional, psychological and spiritual wellbeing. People who are able to achieve a state of delta relaxation through meditation will sometimes describe spiritual encounters and out of body experiences. The delta state is perfect for inducing profound spiritual experiences, healing and deep subconscious repatterning. Delta frequency brainwave entrainment music is also a fantastic cure for insomnia.
Meanwhile, the therapeutic benefits of listening to sound and music is a well-established principle upon which the practice of receptive music therapy is founded. The term 'receptive music therapy' denotes a process by which patients or participants listen to music with specific intent to therapeutically benefit; and is a term used by therapists to distinguish it from 'active music therapy' by which patients or participants engage in producing vocal or instrumental music.[37] Receptive music therapy is an effective adjunctive intervention suitable for treating a range of physical and mental conditions.[38]
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