But again, when it comes to subjective experience, and mental evolution, I would have to caution you to take what anyone says with a grain of salt.  Obviously people want to sell these products.  There are some good ones out there and there are some bad ones out there.  There are differences in quality, as well as differences in intent with how the audios are to be used.
So often it is presented as such a highly scientific technology that can only be created by “experts”. Buzz words like “scientific”, “certified engineer”, “frequencies”, “cortical evoked response”, “anterior brain activity”, are used to make it seem over-complicated, and pseudo-scientific pictures of “data” and “brain readings” are pasted all over sites to further qualify claims of how powerful and amazing these people’s product is.

Eric Thompson is a co-founder of iAwake Technologies, LLC and was its Chief Technology Officer. Although no longer with iAwake Technologies, his contributions have been immense. Eric is also an inventor, researcher, and producer, and is considered one of the world’s foremost brainwave entrainment experts. In addition, Eric is a pioneer in the development of biofield entrainment technology, which digitally captures and transmits life-enhancing and beneficial subtle energies to the human biofield via any digital medium, including pictures, audio, and film. By combining this emerging technology with an unconventional, innovative, and original approach to audio brainwave entrainment, Eric strives to make profound spiritual development and emotional freedom more easily accessible to all. He writes and speaks on the intersection between neuroscience, psychology, subtle energy, and spirituality. 
But especially at this point, I’m on a mission to get as many people using Holosync® as I possibly can—my current goal is 100 million Holosync® users. Because we already have so many people using it, the economy of scale allows me to offer it to you for MUCH less than what my accountant suggested: just $179 if you’d like Awakening PrologueTM on CDs… or $159 if you want the downloadable MP3 version…
In fact, there is more to answering this question than meets the eye. As someone who’s also been skeptical enough to do the research, I am more than happy to explore the issue in great depth. The important thing to address here is what have you been told that Brainwave Entrainment would do?  Depending on whose site you’ve landed on you may have been promised different things.  The promised benefits of this type of product are a long list, and more things are still being added to it.  You may have been told that brainwave entrainment would help you meditate deeper, and rocket launch your spiritual evolution from doing so.  You may have been told that it would help your brain release positive neuro chemicals and anti-aging hormones that would improve your health and help you feel more positive emotions, overcoming anxiety, and you also may have been told that listening to brainwave entrainment on a regular basis would help your brain evolve, building a higher threshold to mental and emotional input, growing neural pathways, and synchronising the two hemispheres of the brain.
The activity of neurons generate electric currents; and the synchronous action of neural ensembles in the cerebral cortex, comprising large numbers of neurons, produce macroscopic oscillations. These phenomena can be monitored and graphically documented by an electroencephalogram (EEG). The electroencephalographic representations of those oscillations are typically denoted by the term 'brainwaves' in common parlance.[4][5]
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