By the 1980s, entrainment technology had merged with advancements in microelectronics technology, making it possible to develop even more sophisticated audio and visual brainwave entrainment products for the marketplace. In the last two decades, a number of scientific studies have reported brainwave entrainment as an effective remedy for ADD, academic learning problems, and improving memory and cognition.
Creativity: Measuring “creativity” is likely subjective, but many people stuck in a certain dominant brain wave may benefit creatively from shifting the brain wave dominance. Someone who has excess beta waves may fail to relax enough to access certain (potential) creative properties associated with increased alpha waves. Similarly someone stuck in a slow wave state may benefit creatively from increasing beta waves.
Beta stimulation: There is evidence that stimulation within the beta range can improve attention, measures of intelligence, relieve short-term stress, decrease headaches, and decrease behavioral problems. Some evidence even suggests that beta could decrease emotion-based exhaustion. Many people with slower frequency brain waves may benefit from regular beta stimulation.
When blended with musical sounds, brainwave entrainment frequencies induce specific states of mind, which are the result of those brainwaves, delivering them in pleasing and relaxing audio tracts for use with and without stereo headphones. For example, alpha and theta waves, because they exist at the borders between conscious and unconscious thought, are especially rich and useful for tapping into and stimulating subconscious processes.
If brainwave entrainment leaves you with unwanted side-effects (see below) or discomfort, you’re probably encouraging a range of brainwaves that are already excessive in some area of your brain. The way around this is to get a brain map to see what your brain’s strengths and weaknesses are, and see what (if any) brainwaves could use some encouragement. 
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