I’ll give you another relevant analogy.  When you are bodybuilding, working hard to build strength and build your muscles, you can push yourself to the point that we know is healthy.  But what happens if you try to max out with the same exercise past the point that we know your body can handle?  You’re going to get hurt, and you’re not going to get buff any faster.  You can’t just push yourself to the limit with the barbell as many times as you want in a day/week.
To get a full answer you should really get in touch with the owner of the app, because it does really depend on how their track is constructed and how they intend it to work. I have one 50-minute sleep track which takes you down into delta (http://www.mindamend.com/shop/sleeping-and-dreaming/sleep-induction-isochronic-tones/) and that is designed to just get you to sleep, so you just let play until the end. If you played that track on repeat it might make you jump and wake you up, as the track begins at a higher frequency. I have another 8-hour sleep track which is meant to be played all throughout the night (http://www.mindamend.com/shop/sleeping-and-dreaming/deep-sleep-8-hour-sleep-cycle/). So it does depend on the individual track you are using.
Good article. Richard, there are numerous studies dictating the research behind entrainment. Please see http://brainwavebooster.com/brainwave-entrainment-research/ for a list of many peer reviewed studies. The author here is totally correct in his labeling of brainwave entrainment as a therapy tool. Hope this helps. There are other studies out there as well, one only needs to Google it.
Brainwave Mind Voyages 30 CD Set: Brainwave Meditation Programs, Hemispheric Synchronization, and Brainwave Entrainment Technology (30 BMV CDs: Lucid Dreaming, Astral Trance, Alpha Brainwaves, Theta Brainwaves, Delta Brainwaves, Tones, Astral Vibrations, Remote Viewing, Beta Brainwaves, Lucid Dream Cycle, Lucid Dreams Hypnosis, Guided Dream Incubation, The Whales CD, Rainstorm, The Waters CD, Nature Sounds, Heartbeat Meditation CD, The Om Meditation, Ganzfeld Effect/ White Noise, Breathing Silent Mindfulness, Breathwork Yoga, Tibetan Singing Bowls, Schumann Resonance, Sacred Healing Frequencies Solfeggio Healing Tones, Sacred Geometry, Celestial Sounds, Audio Mind Machine Sessions, Awakened Mind Brainwave Pattern, Float Tank Hypnosis Session, Full Body Mind Massage Hypnosis)
The most common way to use a brainwave entrainment is for a short-term benefit, to help guide your brain into a particular mental state at the time you need it.  In a similar way to how you might take a sleeping pill before bed to help you get to sleep, or maybe drink some coffee or an energy drink to help wake you up and give you a boost of energy.

Hi i’m just writing to let you all know that your Equisync CD’s are amazing! Just last night i was meditating to “Equisync II”. The one that has mostly theta binaural beats in it. I gotta tell you i have never had a meditation like i experienced with this CD. At certain points during the meditation it felt like my whole damn body was vibrating! That very night when i went to sleep I also had lucid dreams! It was so relaxing! I’ve tried “Equisync I” too, that one is amazing as well! I haven’t tried “Equisync III” yet. I can only imagine what that is going to be like!
This is the reason why I stress that one should ALWAYS read the instructions provided by the brainwave entrainment product creator, and always do their due diligence in researching the source of any products they purchase. When using a high quality product, these instructions are clear, precise, and always backed up by an extensive network of support and additional information. The product creators who have put in the necessary amount of effort and time to come up with a high quality product always make sure that you don’t get it wrong. 
Theta stimulation: There appears to be no benefit associated with using theta stimulation for cognitive functioning, mood, or stress relief. While theta may be a useful way to induce sleep or alter your state of consciousness, there really isn’t much science supporting entrainment in this particular range for most purposes. Photic stimulation of theta between 5 Hz and 7 Hz can be useful for headaches.

I also believe that the dangers of brainwave entrainment should be further explored as well. There are relatively vague benefits, but it remains unclear as to whether entraining certain frequencies may be detrimental to performance or induce harm. Despite the fact that brainwave entrainment has existed for a long term, it remains an understudied niche in neuroscience.
If brainwave entrainment leaves you with unwanted side-effects (see below) or discomfort, you’re probably encouraging a range of brainwaves that are already excessive in some area of your brain. The way around this is to get a brain map to see what your brain’s strengths and weaknesses are, and see what (if any) brainwaves could use some encouragement. 
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