There are many advantages and disadvantages with binaural beats. One of the major advantages is hemispheric synchronization. Since both hemispheres are required to create the beat within the brain, this method is an excellent way to create greater harmony between areas of the mind typically functioning independently. Binaural beats are also known to have effective hypnotic and relaxing effects.
When blended with musical sounds, brainwave entrainment frequencies induce specific states of mind, which are the result of those brainwaves, delivering them in pleasing and relaxing audio tracts for use with and without stereo headphones. For example, alpha and theta waves, because they exist at the borders between conscious and unconscious thought, are especially rich and useful for tapping into and stimulating subconscious processes.
Slower still are theta waves. Theta is best known as the brain wave state of dreaming sleep, but it is also associated with a number of other beneficial states, including increased creativity, some kinds of superlearning, increased memory abilities, visionary experiences, and what are called integrative experiences (where we make broadly-based positive changes in the way we see ourselves, others, or certain life situations).
Participating in this program requires that you use your Holosync® soundtracks (!)—which takes some time. Though you’re free to do less (and progress more slowly), we suggest that you start with a half hour of listening each day, progressing to an hour a day. My bet is you’ll eagerly look forward to these sessions, though, rather than seeing them as a chore.
So using the example track above, the right ear is sent a 20Hz beat, compared to a 10Hz beat in the left ear.  As the right ear receives the higher frequency of beat, this works to increase the speed of the ‘left' brain hemisphere, which can be helpful for people with conditions like ADD, who are often found to have an abundance of slow wave activity in the left brain.
Some research suggests that the benefits from brainwave entrainment can last a lot longer, and still be seen for some time after you've stopped using it.  Study participants have still maintained improved test scores a few weeks after the stimulation had ceased.  Research on the long-term benefits has so far been minimal though, so how long the effects last is still up for debate.
Theta brainwaves in the frequency range of 6 to 9 hertz are known as thalpha waves because of their proximity to alpha waves. They are seen during states of high suggestibility, during hypnosis, and during paranormal experience and are also connected to an increase in human growth hormone (HGH) levels and higher blood flow to the brain. Theta brainwaves sit between the realms of the subconscious and conscious mind, making them an especially useful brainwave state for developing creative thinking, working through emotional problems, and integrating subconscious and conscious experience. 
Memory: There is not sufficient evidence to suggest that brainwave entrainment improves memory. However since cognitive function improves as a result of entrainment, short and/or long term memory may be improved by stimulation with certain frequencies. While lower frequencies may be beneficial for recalling certain memories, conscious processing of the memories generally requires sufficient beta.
There are primarily three ways to elicit the frequency following response through an audio: binaural beats, monaural beats, and isochronic tones.  Binaural beats was the first method to be discovered, and has been used since the 80’s, after being first made known and popular by Robert Monroe of the Monroe Institute (the institute is still around today, though Mr. Monroe has passed away).  Binaural beats basically work in this way: one specific frequency/beat is played in one ear, let’s say, 1115 hz., while one slightly different frequency is played in the other at the same time, let’s say, 1120 hz.  What the brain will naturally do while exposed to these two frequencies in either ear is create its own “phantom” beat, that is the difference between the two frequencies.  In this case, it would be 5 hz., which is the frequency of the theta brainwave state.  Therefore, your brain would be led into the theta state.  At the same time, your brain working to combine these frequencies also ends up synchronizing its two hemispheres, and functioning in a whole-brained fashion while the listener is using the audio.
Besides, Holosync® users look forward to their listening session because the experience is wonderful, and you feel so good afterwards. But still, you do have to be willing to actually use the program. If you aren’t willing—if you don’t think the incredible mental, emotional, and spiritual benefits of this program are worth the time commitment—this isn’t for you.

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Binaural beats are created from two different continuous tones, which when sent separately to each ear create a single beat inside your head. Isochronic tones are basically a single tone which is switched on and off at regular intervals. Imagine a single continuous tone playing on a stereo system and you’ve got your hand on the volume switch. Then once per second, you turn the volume off for half a second and keep doing that every second. For half a second the volume is off, for the other half a beat waveform is formed. The beat is cycling once per second per second, i.e. at a rate of 1Hz.

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“A quite different phenomenon results when stereophonic earphones are used and the signals are applied separately to each ear. Under the right circumstances beats can be perceived, but they are of an entirely different character. They are called binaural beats. . . . Binaural beats require the combined action of both ears. They exist as a consequence of the interaction of perceptions within the brain.”
The activity of neurons generate electric currents; and the synchronous action of neural ensembles in the cerebral cortex, comprising large numbers of neurons, produce macroscopic oscillations. These phenomena can be monitored and graphically documented by an electroencephalogram (EEG). The electroencephalographic representations of those oscillations are typically denoted by the term 'brainwaves' in common parlance.[4][5]
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